Welcome to A Leadership Beyond, where we explore business challenges through a people-centered lens. In today's episode, we sit down with Ryan Englin, author of "Hire Better People Faster" and founder of Core Matters, who brings a fresh perspective to recruiting and retention in the trades and service industries. Drawing from his personal experience growing up in a blue-collar household, Ryan watched his father - a successful business owner - spend countless hours on hiring and managing his team. This inspired Ryan's passion to find a better way.

After founding his own marketing company, he discovered that effective recruiting was fundamentally a marketing challenge, leading him to develop streamlined processes and automation tools that help businesses hire and retain the right people. Today, he shares transformative insights about building successful teams.

Key takeaways from our conversation:

• Recruiting is fundamentally a marketing activity, not an HR function - organizations need to become attractive to potential employees just as they work to attract customers

• The trades don't have a labor shortage, they have a retention crisis - the challenge isn't finding people, it's creating an environment where they want to stay

• Successful hiring requires a holistic approach - from clear definition of what "good" looks like, to proper assessment tools, and comprehensive onboarding that shows you have your act together

Thank you for joining us for this enlightening conversation with Ryan Englin.

His practical insights about treating employees as whole human beings and building systems that support both hiring and retention remind us that great leadership starts with how we view and value our people. Join us next time as we continue exploring leadership perspectives that challenge conventional wisdom and offer fresh solutions to today's business challenges.

We’d love to hear from you and encourage you to take advantage of our People Strategy Hour. This is a no obligation way to look at your business challenges through the lens of People strategy using data on YOUR people. Raise your hand to learn more about this complementary conversation and reach out to us at https://aleadershipbeyond.com.

See you next time!

A Leadership Beyond exists to support the alignment between the business strategy and people strategy - to drive results with people not at the expense of people (Talent Optimization).

Subscribe to our podcast to join the Leadership Beyond Community of Conversation and hear insights from thought leaders and human development experts leading the way in the field of Talent Optimization.

We are grateful to you and always eager to hear from you!

To learn more visit https://aleadershipbeyond.com

To connect with Ryan Englin:

Facebook: https://facebook.com/thecorematters
LinkedIn Company: https://www.linkedin.com/company/corematters
LinkedIn Personal: https://www.linkedin.com/in/ryanenglin
YouTube: https://www.youtube.com/@corefithiring
https://x.com/corematters