エピソード

  • Greatness is inefficient

    Greatness is inefficient
    2025/05/20
    Efficiency at all costs means producing generic work that doesn't perform. Higher ed marketers should be careful about what they outsource to AI and embrace a bit of inefficiency.
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  • Craft amongst the slop

    Craft amongst the slop
    2025/05/06
    Is generative AI making higher ed marketing even more generic? In this episode, Joel Goodman explores the pitfalls of relying on AI-generated content in college and university marketing.
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  • Performance is non-negotiable

    Performance is non-negotiable
    2025/04/29
    Universities are losing millions due to slow websites and poor digital decisions. In this episode of Higher Ed Hot Takes, Joel Goodman exposes the hidden costs of bad web performance in higher education and offers actionable solutions to boost enrollment, revenue, and student experience. Discover how your institution can fix these critical issues now.
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  • Personalize This!

    Personalize This!
    2025/04/22
    How should personalization work in higher ed? Joel Goodman says it should be invisible and frictionless. But we're doing it wrong. Listen now.
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  • The Evangelist and the Critic

    The Evangelist and the Critic
    2025/04/06
    Take a hard look at the hype surrounding AI in higher education. Join Joel G Goodman and explore smarter, more sustainable ways to leverage technology without compromising strategy, UX, or humanity.
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    1分未満