In this episode of the High-Rankings SEO Podcast, we unpack how Google’s new AI Overviews are reshaping local search and what it means for cannabis dispensaries. Using key findings from the latest Ahrefs study, we explain how brand mentions, domain authority, and content quality affect your visibility in AI-generated results. You’ll learn the most effective ways to build trust with Google, earn placement in AI Overviews, and future-proof your dispensary’s SEO strategy.

In this episode of High-Rankings, we’re joined by Sam Pettee and BJ Jordan, the founders of Internet Milk, the only platform that combines cannabis website compliance, marketing attribution, engagement tools, and reputation management into one solution.

We dig into what makes cannabis website compliance so complex, how Internet Milk helps protect dispensaries during audits, and why most operators have major blind spots when it comes to tracking their marketing performance.

You’ll learn:
• What compliance actually means for your website and how to pass an audit
• How to see which traffic sources are driving real revenue
• Ways to turn your age gate into a growth tool for email and SMS
• The biggest mistakes dispensaries make with attribution and retention
• Three things you can do today to improve compliance and tracking

This episode is a must-listen for cannabis brands, dispensaries, and marketers who want to stay compliant and scale smarter.

In the final episode of SEO Mastery: Your Dispensary’s Daily, Weekly, and Monthly Playbook, we share the four most impactful SEO tasks dispensaries should complete every month to stay ahead in local search. From running technical audits and updating old content to refining your Google Business Profile and launching link-building campaigns, these strategies are designed for long-term growth. Tune in to learn how to take a proactive, strategic approach to your dispensary’s SEO and maintain your edge in a competitive market.

In Episode 2 of SEO Mastery: Your Dispensary’s Daily, Weekly, and Monthly Playbook, we focus on the five essential weekly SEO actions dispensaries should take to stay visible in Google search. You’ll learn how to consistently publish blog content, audit product pages, earn local backlinks, and refresh your internal links for better site structure. We also dig into how to use analytics and search data to inform your SEO strategy. These weekly habits will help you maintain momentum and outperform less disciplined competitors in your market.

Episode 1: Daily Actions to Increase Your Dispensary’s Ranking on Google

In this first episode of SEO Mastery: Your Dispensary's Daily, Weekly, and Monthly Playbook mini series we focus on the five most effective daily actions dispensaries can take to improve their Google rankings. From responding to reviews and posting on your Google Business Profile to spotting trending questions and earning backlinks, these small but strategic tasks help build local visibility and trust with search engines. Whether you’re a dispensary owner or part of the marketing team, this episode gives you a repeatable daily SEO routine that delivers long-term results.

In this episode of High-Rankings, Charlie and Caz guide dispensary owners through Google Search Console; from initial setup and verification to analyzing Performance, Coverage, and Links reports. You’ll discover how to spot indexing errors, improve click-through rates, and monitor schema enhancements. By the end, you’ll have a clear process to turn Console insights into on-site SEO improvements and drive local search success for higher revenue.

In this episode of High-Rankings, Charlie and Caz uncover five “standard” website features that are costing your dispensary customers ($$) and search rankings. You’ll learn why vague homepage headlines, homepage sliders, meaningless subheadings, menus hosted on a subdomain, and menus embedded via iFrame all drag down load times, dilute your SEO authority, and fragment analytics data.

We’ll walk you through:

• How to turn a generic “Welcome to Our Dispensary” into a power-packed H1 that targets “Flower, Edibles & Pre rolls in [Your City]”

• Why static hero panels outperform rotating sliders by up to 25% in engagement

• How benefit-driven subheadings like “Lab-Tested THC & CBD Levels” keep visitors reading

• The SEO cost of menu.yourdispensary.com and simple steps to consolidate on your main domain

• Why in-page HTML5 menus beat iFrames for indexing, session tracking, and accurate ROAS reporting

By the end of the show, you’ll know exactly which five elements to strip out and what to replace them with, how to boost page speed, improve user experience, and climb higher in local search.

She’s back! Amy Toman, one of only five English-speaking Diamond Product Experts for Google Business Profiles—and the first woman to hold the role—joins us again to unpack what’s new (and what’s still broken) inside the world’s busiest Google forum.

In this episode, Amy breaks down how GBP has evolved since we last spoke in 2024. Has the algorithm changed? Are fake review warnings working? What’s the real deal with the new AI-generated business summaries?

Plus:

✔️ Amy’s top 3 ways retailers can optimize their Google Business Profile (just in time for 420)

✔️ The truth about response time delays and address verification

✔️ Whether Google is finally enforcing its own rules

✔️ And what she’s most excited about for the upcoming Product Expert Summit in Dublin

Whether you manage one dispensary or fifty, this is the episode to bookmark.

You can reach Amy directly at local@amytheseo.com OR her Inkedin is HERE.