Have you ever launched a coaching offer, posted all the right content, sent out emails, and still heard nothing but crickets? This episode is your wake-up call—and your way forward.

We’re unpacking the top messaging mistakes Christian coaches and online business owners make when their offers get ghosted. From confusing bios to misaligned language, if your audience doesn’t “get” what you do, your marketing will always fall flat.

It’s not that you’re not called—it’s that your message needs clarity. Let’s fix that today.

In This Episode, You’ll Learn:

• The top 3 red flags your messaging isn’t connecting
• Why your “I help” statement might be repelling your dream clients
• The difference between your voice and your vibe (and why both matter)
• How to speak in your client’s language—not just your own
• What Psalm 139 and Colossians 4:6 have to do with your content strategy
• Why vanilla marketing won’t cut it in 2025
• The key question to ask God when you’re stuck in a content rut

CTA:
🎯 Ready to find out why your funnel isn’t converting? Book a free 20-minute Funnel Audit with Jan at JanTouchberry.com/funnel

Notable Quotes:

Next Episode Teaser:
We’re talking sloppy systems and sanity-saving automation. Trust me—you’re gonna want to hear this one.

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

In this episode, Jan Touchberry discusses troubleshooting your sales funnel as a Christian entrepreneur and shares actionable strategies for effective email marketing. Jan breaks down the 3 most common reasons your funnel might be underperforming—and how to fix them with strategy, stewardship, and a whole lot of clarity.

If you’ve been spinning your wheels with a lead magnet, welcome sequence,and offer that “should” be working… this episode will help you stop second-guessing and start adjusting with intention.

Tools + Resources Mentioned:

Subjectline.comEnji Marketing Platform (14-day FREE Trial)

Book your FREE 20-minute Funnel Audit

✨ Scripture Highlight:

“Commit to the Lord whatever you do, and He will establish your plans.” — Proverbs 16:3

🔗 Connect + Take Action:

➡️ Want help diagnosing your funnel?
Grab a free 20-minute Funnel Audit at jantouchberry.com/funnel

🎧 Listen + Subscribe:

Make sure you’re subscribed to Her Faith at Work so you don’t miss next week’s episode:
“Let’s Talk Lead Magnets—Because Yours Might Be Useless”

Join Jan Touchberry as she breaks down essential steps for starting and growing your email list, prioritizing a faith-based marketing strategy over social media.

In this first episode of our “Fix What’s Not Working” series, Jan gets into the one tool every Christian business owner needs in 2025: an email list. If you've ignored it, ghosted it, or feel overwhelmed about starting it—this is your pep talk and your action plan.

Jan shares why email marketing is still the most powerful, personal, and profitable way to connect with your audience—and walks you through 5 simple steps to get started (or restarted) this week.

What's discussed:

• Why email is more effective than social media for sales and connection

• What to do if your social media reach suddenly drops or disappears

• The real reason we avoid building an email list (hint: perfectionism & pressure)

• How to show up with value, not fluff—in your own voice

• A 5-step starter guide for building your list this week (no lead magnet required!)

• How to pick the right email platform (and Jan’s favorite)

• What to include in your very first welcome email

• Where to share your email signup link to get more visibility

• • How email ties into faithful stewardship and calling as a Christian entrepreneur

  
  

  Timestamps:

00:00 – Welcome + podcast updates
03:00 – The question every business owner needs to ask in 2025
04:00 – Why your email list is your insurance policy
05:30 – Social media burnout & algorithm chaos
07:00 – Why most people ghost their list (and how to fix it)
08:30 – 5 simple steps to start or restart your list this week
11:20 – The faith-based reason to prioritize connection over content
12:40 – Closing prayer for your business and next steps

• 
  

  Links and Resources:

• Join the email list: jantouchberry.com/news

• Get Jan’s favorite email platform with a discount: jantouchberry.com/email

• Explore the Business Basics Collab for step by step guidance to knock out your own email list. JanTouchberry.com/collab

  
  

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