Hena is the Co-Founder & CEO @ Basis. Founded in 2019, Basis is equipping Indian women with the knowledge and tools they need to achieve financial independence and security. From growing up in Bangalore, to working at Wall street and moving back to India to startup - Hena shares her personal journey and insights into how men and women think about finance differently, ultimately leading her to start Basis. In this episode, we talk about the need for a unique solution to increase financial adoption for women, lessons in community building, differences in men and women's psychology when it comes to money, building a startup in India, labels like "female founder", and what's next for Fintech and Basis. Basis: https://basisfoundation.in Hena: https://www.linkedin.com/in/henamehta Adi: LinkedIn: https://www.linkedin.com/in/TheOfficialAdi Twitter: https://twitter.com/The_OfficialAdi Timestamps: 00:00 Intro 00:22 Mission of Basis 07:09 Origin of Basis 12:07 How women approach finances 14:57 Community Building 19:49 On Basis 28:52 Customer Stories 31:42 Hena's Childhood 36:49 Finance psychology - differences in USA vs India 39:00 What inspired Hena to return to India 41:02 Advice for young students 44:48 Work cultures in USA vs India 48:30 Being a working woman in India 54:00 Advice for women starting up 58:28 Fundraising 1:04:10 Insights 1:08:37 Fintech 1:14:57 Finance ecosystem in USA vs India 1:17:59 Resources 1:20:45 What's next? 1:21:34 Best way to join Basis