Chris Cooper discussed the 2025 challenges and advantages, focusing on the 96% conversion rate to 73% retention in the growth phase. Key challenges include gym owners not meeting net owner benefit goals, lacking a two-year client retention period, insufficient CEO skills, and lacking a long-term sustainability plan. Solutions include a new coach development program, addressing flat, stalled, and lost avatars, and introducing habits training. Competition is minimal due to Two Brain's unique data-driven approach. Advantages include a comprehensive program delivered in stages, continual coaching improvement, and a focus on client outcomes.

https://otter.ai/u/NftWNHZyAzepqq_YFn7JPQCE8VA?view=transcript

• [ ] Introduce a new coach development program to help gym owners deliver a better product.
• [ ] Implement semi-private training to address the "flat, stalled, and lost" client avatars.
• [ ] Introduce habits training to help gym owners develop the necessary entrepreneurial skills.
• [ ] Explore the use of AI and software tools to assist mentors, but ensure that the human coaching component remains the focus.

• Chris Cooper introduces the challenges and advantages for 2025, starting with the challenges faced in mentorship.
• Conversion rate improved to 96%, meaning most people continue in the growth phase after their first year of mentorship.
• Retention in the growth phase is only 73%, indicating that many people quit too early.
• Four criteria for successful mentorship are outlined: meeting net owner benefit goals, having a two-year client retention period, demonstrating CEO skills, and having a vision for long-term sustainability.

• Meeting net owner benefit goals is crucial; if the goal is met, it signifies success.
• Gym owners must keep clients for at least two years to see significant life changes.
• Gym owners need to have CEO skills beyond just coaching skills, with an EHR (Earnings Before Hourly Rate) higher than their per-hour training rate.
• A vision and plan for long-term sustainability are essential to prevent gym owners from reverting to old habits.

• Product quality in gyms is a challenge, with the new coach development program aiming to improve delivery.
• The issue of flat, stalled, and lost avatars is addressed, with semi-private training hoped to help these clients.
• Lack of entrepreneurial skills among gym owners is a significant challenge, with many overwhelmed by information rather than action.
• The introduction of habits training is proposed to help gym owners build necessary skills through practice and accountability.

• Chris Cooper addresses the competition issue, emphasizing that no one else tracks metrics and progress like Two Brain.
• The idea of a software company using Two Brain data to create an AI-driven mentor is discussed, with concerns about replacing human mentors.
• AI is good at presenting knowledge but cannot replace the human component of coaching and experience.
• The focus remains on coaching and the human element in achieving client outcomes.

• A comprehensive program delivered in stages helps gym owners achieve incremental progress and focus on specific goals.
• Continual improvement in coaching is emphasized, with mentors constantly evolving to better...

Pay Themselves More: why they should increase NOB

The habit matters. We're building the habit

Get it under your mattress - avoid just losing your gains to overtaxation

Put it somewhere to save - if it's immediately available, you'll spend it

Put it somewhere to grow - even a high interest savings account is better than nothing

Put it somewhere liquid

Put it somewhere for the future

At our team meetings this week, we walked through the Golden Hour book, Habit Formation, and Habit Stacking.

The team came up with some amazing examples of habits that could be stacked once gym owners have mastered the basic marketing habits in the TBB program:

Coach convos

Roleplay

Metrics checking (esp sales metrics)

The daily marketing tactics in this book

Reading a P&L

Getting client referrals

Consistent delivery of service by your staff

Selling your product or service

Client communications

Staff evaluations

Content creation