• Healthy Brand with Howie Chan

  • 著者： Howie
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Healthy Brand with Howie Chan

著者： Howie
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  • My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
    © 2024 Healthy Brand with Howie Chan
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  • Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever

    Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever
    2024/09/17

    Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of community in building brand loyalty.

    Chapters:

    00:00 Introduction and Overview
    01:29 The Power of Communications and Marketing
    03:39 The Role of Advanced Word of Mouth
    12:20 Enhancing Content Creation with AI
    20:03 The Importance of Governance and Ethics in AI
    35:18 Streamlining Content Creation with AI Tools
    37:55 The Human Element in Decision-Making
    41:59 The Evolution of Word-of-Mouth Marketing
    44:30 Modern Word of Mouth and the Importance of Human Testimonials
    48:20 Building Community and Leveraging Existing Communities
    52:45 The Challenges of Virtual Communication and the Need for Human Connection
    53:26 Learning from Mistakes and Battling the Inner Critic
    57:35 Maintaining Client Relationships through Rigorous Proofing and Checking
    01:01:25 Everyone is Learning and Figuring It Out
    01:04:22 The Essence of a Brand and the Need for Adaptation

    Connect with Adrianna on LinkedIn.


    How I can Help You

    1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
    2. Download free brand strategy guides
    3. 1:1 Personal brand coaching
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    1 時間
  • EP. 33 Turning the Tables: Howie Chan in the Hot Seat on Brand and Branding

    EP. 33 Turning the Tables: Howie Chan in the Hot Seat on Brand and Branding
    2024/07/15

    In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat.

    I talk about my favorite topic: BRAND.

    Enjoy!

    How I can Help You

    1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
    2. Download free brand strategy guides
    3. 1:1 Personal brand coaching
    続きを読む 一部表示
    59 分
  • EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust

    EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust
    2024/03/08

    Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.

    Learn more about Oliver

    · LinkedIn

    · EO IPSO Communications

    · Website

    Books

    · MessageMachine

    · Unignorable

    · Speak like a CEO

    Topics

    · The three myths of communications

    · Oliver’s journey: from corporate to entrepreneurship

    · The lure of the “Spin Doctors”

    · The 5 pillars of great communications

    · Connecting personal stories to a company’s mission

    · The world of EasyJet

    · Crisis communications

    · The role of the brand in cultural issues

    · The one insight in life

    · What is a healthy brand

    Connect with Howie

    LinkedIn

    How I can Help You

    1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
    2. Download free brand strategy guides
    3. 1:1 Personal brand coaching
    続きを読む 一部表示
    1 時間

あらすじ・解説

My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
© 2024 Healthy Brand with Howie Chan
続きを読む 一部表示

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