Turns out, “qualified” doesn’t always mean “chosen.” So how do you bridge the gap?

In this ep, Caitlin unpacks a common struggle for health professionals turned creatives: feeling invisible despite years of training. Drawing from her own early business days, She talks about why leaning too heavily on your title might be creating distance instead of connection and offers three grounded, practical ways to shift how you show up in your marketing so your expertise gets noticed.

Listen if you’re:

• Leaning on your title but still struggling to book clients
• Not sure how to explain why your background matters
• Craving a way to market that feels specific, grounded, and true to you

Loved this episode?

Leave a review or send it to a friend who’s been feeling unsure about their health career lately. Your support means the world to me!

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

How to ditch the academic speak

“Isn’t the whole point of therapy to be honest?”

In this episode, Caitlin sits down with her clinical supervisor, Kate O'Connor–a psychodynamic therapist and clinical psychologist.

Together, they chat unfiltered on the unspoken tension many healthcare professionals feel: the pressure to follow the rules vs. the pull to show up as a full, complex human. Kate explores the danger of over-sanitising therapy, why true healing can’t be manualised, and how supervision can be a life-affirming space (not a performance review).

If you’ve ever felt like you’re too you to fit the mould of traditional clinical practice, this one’s for you.

Tune in to learn:

• The moment Kate realised supervision could feel more like therapy—and why that’s not a bad thing
• Why Caitlin nearly “tore up her psychology degree”... and how copywriting played an unexpected role
• The surprising reason Kate lets clients draw tarot cards in session
• What a psychoanalytic supervisor taught Kate that traditional training never touched
• Why a CBT lecturer once told Kate: “It’s not technically true, it’s just what we tell people.”
• What happened when Caitlin stopped asking, “What should a psychologist say?” and asked, “What would I say?”
• How the new Code of Conduct in psychology could quietly kill off psychoanalytic therapy
• Kate’s take on why therapists are burning out—and the one word that could change that
• What Carl Jung, the I Ching, and a PR goth have to do with building a meaningful therapy practice
• The taboo topic most therapists avoid—and why ignoring it might be costing clients their life force

Connect with Kate

Website

Brisbane Therapy Rooms

Substack

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

What if the thing holding your message back… is how you were trained?

In this ep, Caitlin gets real about a sneaky messaging habit that so many clinicians-turned-creatives fall into: staying neutral. She explores how being taught to hold space can lead to watered-down words in your business and why owning your beliefs (even just 1 or 2 steps ahead of your audience) is what actually builds trust.

Caitlin walks through real talk, lived experience, and gentle but powerful ways to start showing your point of view—without burning your ethics in the process.

Listen if you’re:

• A health professional or clinician navigating the leap into business
• Tired of playing it “safe” and getting zero traction in your content
• Craving more connection (and conversions) through your words

Loved this episode?

Leave a review or send it to a friend who’s been feeling unsure about their health career lately. Your support means the world to me!

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn