Too many companies show up to healthcare exhibitions, but few stand out.

This week on The H-Files, I sit down with Lee Ali, founder of Expo Stars, to explore what turns a passive booth into a powerful business engine.

From the TEO framework to practical tips on team structure and lead conversion, this is a must-listen for anyone serious about turning trade show presence into real ROI.

📺 Watch on Youtube: https://youtu.be/jDd7soQ7rRg

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Welcome to The H-Files: 5-in-5, the weekly dose of distilled insight from healthcare leaders — in five minutes or less.
In this episode, I reflect on my conversation with Dave Taylor, CEO of Valley Diagnostics, who's navigating the hard road of building a medtech company from scratch.
We cover five key lessons — from funding dilemmas and NHS barriers, to vision, values, and health economics plus one action step you can take right now for each.
Whether you’re an innovator, founder, or investor , this one’s for you.

One of the biggest mistakes I see in leadership? The fear of failure. And guess what? It’s not just affecting leaders - it’s holding entire teams back.

Too many businesses get stuck because their teams are terrified of making mistakes. Perfectionism leads to delays, stress, and, ironically, more failure.

In this Five in Five, I break down five key takeaways from my conversation with Cas Rix, a leadership expert with nearly 30 years of experience in strategic thinking, team dynamics, and guiding leadership teams through critical transitions.

We explore:
✅ Why fear of failure kills innovation
✅ How perfectionism leads to business stagnation
✅ Why failure should be embraced, not avoided
✅ How leaders can set the tone for a culture of resilience
✅ Practical steps to build a high-performing team that fails fast and learns faster

If you’re in healthcare, startups, or leadership, this one’s for you!

🔥 Hit play, drop a comment, and let me know—what’s one failure that taught you a valuable lesson?

📢 Subscribe for more expert insights!

🎧 Listen to the full episode here: [Insert Link]

WHY LEADERSHIP WITHOUT FAILURE IS A DANGEROUS GAME 🎙️

💡 Perfectionism kills innovation. Fear of failure kills businesses.

Many leadership teams get stuck—not because they make mistakes, but because they’re too afraid to make any at all. In this episode, I’m joined by Cass Rix, an expert in strategic leadership and team dynamics, who shares why fear of failure is the biggest leadership trap and how to break free from it.

🚀 In this episode, we’ll explore:
✔️ Why teams that avoid failure end up failing the hardest
✔️ The science behind why we resist admitting mistakes
✔️ How to create a culture where failure fuels success
✔️ Practical steps for embracing risk while still driving results
✔️ How leaders can set the tone for openness, adaptability, and innovation

This episode is a must-listen for leaders, startup founders, and anyone in high-stakes industries like healthcare and tech.

🎧 Hit play now & don’t forget to follow for more expert insights!

📺 Watch on Youtube: https://youtu.be/DCcky7wWX0s

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Every time a healthcare business talks to me about expansion, they say the same thing:

“We want to go to America.” But here’s the thing… just because it’s the biggest healthcare market in the world, doesn’t mean it should be your first stop.

The US is complex, highly regulated, and fiercely competitive—so getting your strategy right before you enter is crucial.

That’s why, in this Five in Five, I’m sharing five key lessons from my conversation with Angela Spang, an award-winning MedTech entrepreneur who’s successfully scaled her business across the UK, Sweden, and the USA.

If you’re considering an international expansion, this episode is packed with insights to help you make smarter moves and avoid costly mistakes.

📌 Tune in now and don’t forget to follow for more expert insights!

🎧 Listen to the full conversation here: 5 in 5

Expanding internationally can be exciting—but also full of risks. Without the right strategy, partnerships, and market entry plan, you could be wasting time and money.

In this 5 in 5 episode, I break down:
✅ How to choose the right international expansion strategy
✅ The importance of evidence & credibility in new markets
✅ Why local partnerships can make or break your success
✅ How to evaluate if a market is right for your business
✅ The key action step you can take this week to start expanding strategically

💡 Don’t let the wrong partnerships or poor planning hold you back. Take these 5 lessons and start making real moves towards international success!

🎧 Listen now and take action!

📌Tune into the full episode with Suzie 👉 https://open.spotify.com/episode/0vBpGmDa1nyXkivzmWCRKy?si=BZNZBV7UT-ibkWKIiOKIuA