Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.

In this episode, Brandy talks with Dana Cass, a freelance content writer.

So many people fall into a social media role out of college - the old “let’s try the young person on social!” but Dana shares how she started working in social media in a higher stakes role. Anyone who’s had to do a little crisis comms will relate.

Dana also offers a helpful perspective of how to explore other aspects of working in social media - she now offers executive thought leadership as part of her services, and she shares how that’s been a good middle ground.

For a fun bonus - listen to the end to hear another brand new career path Dana might be exploring soon.

Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook

Connect with Dana:

www.casscontentstudios.com

https://www.linkedin.com/in/danacass/

Connect with Brandy:

https://www.brandbybrandy.com/

https://www.linkedin.com/in/brandycerne/

https://twitter.com/brandycerne

https://www.youtube.com/@brandbybrandy

Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.

In this episode, Brandy talks with Roomini Wijayarathne, a content writer at Surge Global.

Roomini earned an English degree before working in social media at Ogilvy Digital. She offers a helpful perspective for anyone who would like to make long form writing a larger part of their work, and for anyone who has experience working for a large corporation. She talks with honesty about what it’s like to learn new skills, and the learning curve that can come with that transition.

Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook

Connect with Roomini:

https://www.linkedin.com/in/roomini-wijayarathne-a9450b98/

Connect with Brandy:

https://www.brandbybrandy.com/

https://www.linkedin.com/in/brandycerne/

https://twitter.com/brandycerne

https://www.youtube.com/@brandbybrandy

Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.

In this episode, Brandy talks with Alison Fox, a Fractional CMO at Black Pony.

This interview covers how Alison has moved up in her career and still oversees social media, but in a more strategic capacity. It offers an alternative path to moving out of social media - instead, moving up.

Alison is open and honest in this interview. When someone takes on a leadership role, it can get harder to relate to them and their career path, and connect to how they got to where they are today. Alison’s an open book in the best way possible.

She’s also an advocate for a multidisciplinary approach to your career.

Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook

Connect with Alison:

https://pony.black/

https://www.linkedin.com/in/alison-fox-78884210/

Connect with Brandy:

https://www.brandbybrandy.com/

https://www.linkedin.com/in/brandycerne/

https://twitter.com/brandycerne

https://www.youtube.com/@brandbybrandy