Could these small changes have a 10x impact on your newsletter's success?

Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• The minimalist landing page tip that can help boost conversions
• 9 small ways to improve your welcome email—and increase engagement
• The missed opportunity with “almost there” & "thank-you" pages
• Referral programs: a simple way to make them work
• Cross-promotions without the hassle: a set-it-and-forget-it approach
• Smart ways to monetize, even with a small audience
• Retention strategies: keep your subscribers engaged and coming back
• ...and more!

DEEP DIVES & LINKS MENTIONED

• Jake Carrol's newsletter
• Dru Riley
• Growth.design
• Mark Manson's 'Subscribed' page
• CJ Gustavson (Mostly Metrics)
• Ali Abouelatta
• David Elikwu's The Knowledge
• Subject line ChatGPT Bot
• Headline & Subject line analyzer
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth

Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode.

When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• Aakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haul
• The surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)
• How Aakash is "optimizing for the internal share" and why he's doubling down on the strategy
• Growth experiments: How sending more content affects paid subscriber growth
• Launching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.
• Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).
• The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.
• What Aakash has planned for growth and product in 2025.

LINKS MENTIONED

• Aakash's Product Growth newsletter
• Aakash's website
• Aakash's Book (Amazon.com)
• Aakash Gupta GIR Deep Dive: Article || Video
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinreverse.com/aakash-gupta/

On Wednesday, we're releasing the full interview with Aakash Gupta here, so stay tuned!

"I made $2,000 with a newsletter list of only 3,000 subscribers."

In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn more with their brand deals. He has also written and pre-launched his book on the same topic called Sponsor Magnet.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• Justin's journey: From YouTube husband to sponsorship expert.
• A lesson in newsletter nurturing: How Justin lost 97% of his email list.
• Unscalable tactics that worked: Personalized outreach with a twist.
• The power of niching down: Why Justin pivoted to sponsorships exclusively.
• How to send more emails but limit unsubscribes: advice for Justin's newsletter churn issue.
• Justin's secret to long-term newsletter growth.
• How Justin landed a $2,000 newsletter sponsorship—with only 3k subscribers.
• Justin's A.R.C. framework for building creative sponsorship packages that sell.

LINKS MENTIONED

• Justin Moore GIR Deep Dive
• CreatorWizard.com
• SponsorMagnet.com
• Sponsor Audit Tool
• 10K Book Presale Challenge
• Sponsor Games (Live Event)
• Growth In Reverse PRO Community
• Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• How Khe Hy used lead magnets "in disguise"
• Aakash Gupta discovered a massive growth hack
• Kyla Scanlon drives over 69k subscribers with short-form content
• Yossi Levi creates irresistible content with "exclusives"
• How Julie Gurner extracts value, then pivots
• Ben Tossell replied to *everyone*
• How Tom Alder systematized LinkedIn engagement

LINKS MENTIONED

• Khe Hy (GIR Deep Dive)
• Aakash Gupta (GIR Deep Dive)
• Kyla Scanlon (GIR Deep Dive)
• Yossi Levi (GIR Deep Dive)
• Gergely Orosz (GIR Deep Dive)
• Dr. Julie Gurner (GIR Deep Dive)
• Ben Tossell (GIR Deep Dive)
• Tom Alder (GIR Deep Dive)
• Growth In Reverse PRO Community
• Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes.

Take your newsletter to the next level with GIR Pro >>
Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• Lead Magnets: Yes or No? How to make them work for you.
• Double Opt-In Debate: Does it help engagement or kill your subscriber growth?
• Cleaning Your Email List: 100% necessary—or more harm than good?
• Referral Programs: Once a growth hack—do they still work today?
• Paid Growth Strategies: Why you shouldn’t spend a dime on ads until you’ve nailed this one thing.
• Newsletter Giveaways: Smart tactic or open-rate killer?
• ...and more!

LINKS MENTIONED

• Lenny’s Newsletter (GIR Deep Dive)
• Justin Moore (GIR Deep Dive)
• David Perell (GIR Deep Dive)
• Eric Partaker (GIR Deep Dive)
• Ben Thompson's Stratechery newsletter
• Growth In Reverse PRO Community
• Matt McGarry on Twitter
• Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same.

Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja

LINKS MENTIONED

• Start collecting testimonials for free with Senja: https://growthinreverse.com/senja
• Ben Collins - Google Sheets Newsletter (GIR Deep Dive)
• Thomas Shields - The Dink Newsletter (GIR Deep Dive)
• Lettergrowth.com
• Codie Sanchez - Contrarian Thinking (GIR Deep Dive)
• Morning Brew Newsletter
• Payload Newsletter
• Lenny’s Newsletter (GIR Deep Dive)
• SEOFOMO (Aleyda Solis)
• Justin Moore - Creator Wizard (GIR Deep Dive)
• Pat Walls - Starter Story (GIR Deep Dive)
• Ness Labs (GIR Deep Dive)
• Tom Alder - Strategy Breakdowns (GIR Deep Dive)
• The Gist Newsletter (GIR Deep Dive)
• Growth In Reverse PRO Community
• Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch.

Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja

KEY TAKEAWAYS

• Starting Strong: Why beginning with curiosity and passion set the foundation for success.
• Content vs. Marketing: Striking the right balance between creating high-quality content and promoting it effectively.
• Social Media Insights: How engaging strategically on platforms like Twitter helped Chenell build early momentum.
• Avoiding Burnout: Lessons learned about pacing, sustainability, and avoiding overcommitment.
• Monetization Reflections: Why Chenell decided against turning GIR into a paid newsletter (and if she regrets not doing it).
• Sponsorship Beginnings: The story behind her first sponsor and the lessons she’d apply moving forward.
• The Power of Relationships: How building and maintaining meaningful connections contributed to long-term growth.
• Scaling Smarter: Why bringing in help earlier would have improved workflow and scalability.

LINKS MENTIONED

• Growth In Reverse PRO Community
• Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.