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In this episode of Beauty Behind the Brand, your host Nicole gets real about growing your spa business—not by moving to a bigger location, but by reimagining the space you already have. She shares her personal journey of transforming two underused storage rooms into fully functional treatment areas, downsizing her waiting and retail space to create three new revenue-generating service areas, and how these small but strategic changes led to big growth.

Nicole also dives into how she used ChatGPT to help visualize and design her new layout—cutting out costly designer fees while still making high-impact decisions. This episode is packed with insights on looking beyond the treatment room and seeing the untapped potential right under your roof.

From renting out your space during off-hours to hosting events or bringing in other beauty/wellness professionals, Nicole shares how your spa can work for you, even when you’re not there. If you're ready to think bigger without moving out, this episode is your blueprint to turning square footage into profit.

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