In Episode 2 of The Potentializer, Lance Edwards explores the outdated and exhausting model of the 'one-man-band landlord' and introduces a smarter, scalable alternative: the Small Apartment Symphony. Drawing from real examples and his own journey, Lance illustrates how collaboration, platforms, partnerships, and AI create the leverage necessary to scale without burnout. Whether you’re just getting started or already in the game, this episode lays out the structure needed to grow your income, authority, and freedom—without doing it all alone.

In this inaugural episode, Lance Edwards introduces The Potentializer, a reimagined podcast born from the evolution of Greenlight REI.

With two decades of real estate experience, Lance shares why the traditional real estate coaching model is outdated—and how the future lies in collaborative platforms, small apartment investing, and unlocking untapped potential in people, properties, and partnerships.

Whether you're just getting started or scaling your portfolio, this episode sets the stage for smarter, legacy-driven wealth building.

In this episode, host Lance Edwards delves into the world of small balance loans for multifamily properties with guest expert Jack Pomerantz from Walker Dunlop. Jack explains the benefits and features of these loans, including non-recourse terms, interest-only payments, and loan amounts ranging from $1 million to $7.5 million. He also details the eligibility requirements for properties and borrowers, emphasizing the importance of stabilized occupancy and borrower financials. Additionally, Jack highlights the advantages of partnering with experienced investors and accessing Fannie Mae and Freddie Mac's small balance loan programs. The discussion offers valuable insights for those new to small multifamily investments and looking to scale up.