In this powerhouse episode, Paul Jamison is joined by industry legends Jonathan Pototschnik (aka JP), founder of CitiTurf, and Naylor Taliaferro to tackle one of the most vital issues in lawn care: pricing. With everything getting more expensive, how do you know if you're charging enough—or even where to start? JP shares real-world lessons from running a successful Texas lawn business, breaking down what you must know to stop undercharging and start profiting. Whether you're new to the game or looking to adjust your pricing for 2025, this episode delivers the clarity, confidence, and actionable strategies to help you run a leaner, more profitable landscaping business.

Connect with Paul: Click Here

Equip Expo: Save 50% off Equip Expo Tix w/ Promo Code PAUL

Paul's Recommended Professionals:

Jarvis Poison Ivy Soap: Click Here

Relay's Online Banking: Click Here

Horizon360 - Contractor Business Software

Call Tracking - CallRail

The Landscaping Bookkeeper

Get a Professional Website - Footbridge Media

Paul's Business Building Resources:

Price Increase Letter Template

Contract Templates

Know Your Numbers

Paul’s Most Popular Business Books:

How to Build a Thriving Lawn Care Business

Cut That Grass and Make That Cash

Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

Discover how focusing on affluent neighborhoods helped me build a more profitable, efficient lawn care business—and why chasing every yard isn’t the path to success.

Jarvis Poison Ivy Soap: Click Here

Relay's Online Banking: Click Here

Connect with Paul: Click Here

Equip Expo: Save 50% off Equip Expo Tix w/ Promo Code PAUL

Paul's Recommended Professionals:

Horizon360 - Contractor Business Software

Call Tracking - CallRail

The Landscaping Bookkeeper

Get a Professional Website - Footbridge Media

Paul's Business Building Resources:

Price Increase Letter Template

Contract Templates

Know Your Numbers

Paul’s Most Popular Business Books:

How to Build a Thriving Lawn Care Business

Cut That Grass and Make That Cash

Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

Learn practical tips to protect your health, boost your energy, and stay sharp during the demanding busy season in the lawn care business—because your body is your most valuable business asset.

Jarvis Poison Ivy Soap: Click Here

Relay's Online Banking: Click Here

Connect with Paul: Click Here

Equip Expo: Save 50% off Equip Expo Tix w/ Promo Code PAUL

Paul's Recommended Professionals:

Horizon360 - Contractor Business Software

Call Tracking - CallRail

The Landscaping Bookkeeper

Get a Professional Website - Footbridge Media

Paul's Business Building Resources:

Price Increase Letter Template

Contract Templates

Know Your Numbers

Paul’s Most Popular Business Books:

How to Build a Thriving Lawn Care Business

Cut That Grass and Make That Cash

Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.