In this episode, Melissa Brown sits down with Dr. Carol McKinley, President and CEO of Simpson Senior Services, for a powerful conversation about how senior living providers can use AI to revolutionize care delivery.

Dr. McKinley shares her deeply personal journey into senior care, the inspiration behind her passion for innovation, and how Simpson is using AMBA’s passive AI monitoring to spot critical health changes before they become emergencies.

You’ll hear how this technology is:

• Reducing falls and hospital visits
• Supporting frontline staff through real-time alerts
• Improving family communication and resident confidence
• Making data meaningful—even for non-clinical leaders

Plus, learn how Simpson’s unique Tech Bar is empowering residents to take ownership of their health and wellbeing through hands-on access to smart health tools.

If you’ve been burned by AI that promised everything and delivered little, this episode will restore your faith in what’s possible when technology is built for senior care instead of added onto it.

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Episode 56: Will AI Replace Humans in Healthcare? A Candid Discussion with Jeff Robinson

In this episode, Melissa Brown, COO of Gravity Consulting, sits down with Jeff Robinson, founder of Senior Wellness Solutions, to tackle one of the most controversial questions in healthcare today: Will AI replace humans?

Together, they explore how AI is already reshaping senior care, why the real threat isn’t the technology itself but resistance to change, and how smart integration of AI can actually empower healthcare workers—not replace them. Jeff shares powerful examples from real-world senior living and home health settings, highlighting both the opportunities and risks AI presents.

If you're a healthcare executive, operator, or clinician wondering how to navigate AI without losing the human touch, this conversation is a must-listen.

🔹 How to evaluate AI platforms for your organization
🔹 Why human oversight remains essential
🔹 The future of AI in healthcare over the next 5–10 years
🔹 How the next generation of caregivers is already embracing innovation

Don’t miss this thought-provoking episode packed with actionable insights!

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In this episode of Gravity Healthcare Hacks, host Melissa Brown, COO of Gravity Healthcare Consulting, tackles the ongoing debate around telehealth—and why it's time for Congress to stop extending it six months at a time and make it permanent.

Melissa shares personal and professional insights on the value of telehealth in clinical care, therapy, and everyday life. She makes the case for equal reimbursement, explains why telehealth doesn’t necessarily save money for providers, and calls on listeners to join the push for lasting policy change.

If you believe in more accessible, efficient, and patient-centered care, this episode is for you.

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Episode 54: AI—Advantage or Danger in Healthcare?

In this episode of Gravity Healthcare Hacks, host Melissa Brown (COO of Gravity Healthcare Consulting) welcomes Richard “RJ” Kedziora, co-founder and CEO of Estenda Solutions, to discuss the game-changing potential—and possible pitfalls—of AI in healthcare.

With a background in software development and a long-standing passion for artificial intelligence (stretching back to the 1980s!), RJ brings a wealth of experience on how new and emerging AI tools can transform clinical workflows.

Together, they explore how generative AI eases the documentation burden, the nuances of using AI as a “second opinion,” and why human oversight is still crucial for patient safety.

RJ also highlights real-world examples of AI in areas like diabetes management, medical imaging, and remote patient monitoring—technologies that can help seniors age in place while preserving autonomy.

If you’re curious about how to get started with AI, what to watch out for, and where digital health might be headed, this conversation offers practical tips and exciting insights.

Tune in to learn how you can harness AI’s power without sacrificing the personal touch that quality care demands.

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In this episode of Gravity Healthcare Hacks, host Melissa Brown (COO of Gravity Healthcare Consulting) sits down with Sheikh Ali, founder and owner of SC Medical Media, to explore the power of LinkedIn for healthcare executives and professionals.

Despite its undeniable reach and influence, LinkedIn often goes underutilized by leaders in senior living and home health.

Melissa and Sheikh discuss why an active, strategic presence on LinkedIn can lead to valuable collaborations, business development opportunities, and professional growth.

Sheikh shares how he transitioned from medical school into entrepreneurship, ultimately focusing on LinkedIn marketing for clinicians and executives.

Together, they delve into practical tips for maximizing your LinkedIn headline, creating engaging content, and connecting with the right network.

Learn how to avoid cookie-cutter approaches, leverage commenting to expand your reach, and stand out as an authentic leader in your field.

Whether you’re new to LinkedIn or looking to overhaul your profile and strategy, this episode will help you unlock the platform’s full potential.

Don’t miss out on the opportunity to bolster your personal brand, attract meaningful connections, and stay ahead in the fast-evolving world of healthcare.

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In this episode of Gravity Healthcare Hacks, host Melissa Brown, COO of Gravity Healthcare Consulting, challenges the status quo of assisted living activities. Inspired by a chilling tale of an abandoned assisted living facility, Melissa explores how current activities calendars often fail to engage today’s residents—those whose formative years were shaped by the 70s, 80s, and 90s. She shares insights on how to rethink activities and experiences, making senior living more relevant and exciting for modern generations. Tune in for practical tips and inspiration to create a vibrant, engaging community that residents will love.

Learn how to think beyond “what Grandma would have liked” and start asking, “What do our residents truly want?”

Find out how to bring fresh energy to your activities calendar in time for the new year!

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In this episode of Gravity Healthcare Hacks, Melissa Brown welcomes Devin Kassi, VP of Home Health Operations at Gravity Healthcare Consulting, to discuss the game-changing potential of ancillary services for senior living providers.

They explore how expanding into home health, outpatient care, and other services can help senior living communities retain residents, diversify revenue streams, and prepare for the future. From leveraging expert insights to navigating complex setups, they share strategies to successfully integrate these services and avoid common pitfalls.

Don’t miss their tips on staying ahead in the evolving senior living landscape.

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Episode 50: Resulting, Not Consulting

In this milestone 50th episode of Gravity Healthcare Hacks, Melissa is joined by Devin Kassi, VP of Home Health Operations at Gravity Healthcare Consulting.

Together, they dive into the concept of "resulting" vs. "consulting" and how Gravity takes a hands-on approach to problem-solving that ensures lasting results for home health agencies. Unlike traditional consulting, where recommendations are made and left to the client to implement, Gravity becomes a long-term partner, actively involved in creating solutions and ensuring they’re sustainable.

Devin shares real-life insights on how this approach fosters meaningful partnerships that yield success beyond the initial engagement. If you’re a home health agency struggling with operational challenges, this episode will give you practical takeaways on how to identify the right partner to help you move forward.

Tune in to learn:

• The key differences between consulting and resulting.
• Why long-term partnerships matter for home health success.
• How to assess your agency’s needs and find the right solutions.

Don’t miss this episode! Subscribe now for more insights from industry experts.

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