• Going Beyond: Inside Avis's 'We Try Harder' Journey

  • 2024/06/07
  • 再生時間： 12 分
  • ポッドキャスト

Going Beyond: Inside Avis's 'We Try Harder' Journey

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • In this episode of the Woke Marketer Podcast, we delve into the iconic marketing campaign of Avis, "We Try Harder." Join us as we unravel the story behind Avis's bold strategy to embrace its second-place status in the car rental industry and turn it into a competitive advantage.

    Through insightful interviews and expert analysis, we explore how Avis's commitment to exceeding customer expectations challenged the status quo and reshaped the marketing landscape. Discover the key principles that drove this campaign's success and uncover valuable lessons that marketers can apply in today's competitive business environment.

    Tune in to gain a deeper understanding of the power of authenticity and perseverance in branding, and learn how Avis's "We Try Harder" mantra continues to inspire marketers around the globe.
    続きを読む 一部表示

あらすじ・解説

In this episode of the Woke Marketer Podcast, we delve into the iconic marketing campaign of Avis, "We Try Harder." Join us as we unravel the story behind Avis's bold strategy to embrace its second-place status in the car rental industry and turn it into a competitive advantage.

Through insightful interviews and expert analysis, we explore how Avis's commitment to exceeding customer expectations challenged the status quo and reshaped the marketing landscape. Discover the key principles that drove this campaign's success and uncover valuable lessons that marketers can apply in today's competitive business environment.

Tune in to gain a deeper understanding of the power of authenticity and perseverance in branding, and learn how Avis's "We Try Harder" mantra continues to inspire marketers around the globe.
マーケティング 経済学
続きを読む 一部表示

Going Beyond: Inside Avis's 'We Try Harder' Journeyに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。