In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation.

Frans shares his Big Five components of best-in-class Martech stacks:

1. CMS
2. CRM
3. Marketing Automation
4. Customer Data Platforms
5. E-commerce

Key Discussion Points:

• Best Practices for Selecting and Integrating Tools
• Maximizing Current Technology
• Emerging Technologies to Watch

• Effective Data Collection and Management
• Improving Data Accuracy and Utility
• Common Pitfalls in Data Management

• Key Areas for Automation
• Balancing Automation and Personalization
• Measuring Automation Success

Join us as Frans Riemersma shares his wealth of knowledge and practical advice on optimizing marketing operations, making this a must-listen episode for B2B marketers looking to enhance their strategies and performance.

Listen now on your favorite podcast platform and don't forget to subscribe for more expert insights on marketing technology!

For more information and to connect with Frans Riemersma, visit his LinkedIn profile or check out his latest projects and insights on marketing operations.