You've worked countless hours.

Your team is exhausted.

You’ve put so much effort and time into creating this new website, which you're so excited about because it's gonna change everything in your business. And it looks amazing. You press go on the website and nothing. You fast forward a few weeks, even months. And still nothing happens because you have not done the foundational work you need to do before you created your website.

We've all been there and felt that pain. If you don't do the foundational work you need to do before you create that website, your website is not going to be effective. You’ve missed an opportunity to create a website that brings you sales, and wasted a shedload of money and time in the process. I want to save you that pain.

So in this episode of Story Slurp Podcast, I’ve come up the three things that you need to do before you hire that website developer to make sure your website delivers:

1. Get clear on your Brand Story - this includes things like how and why you started out, exactly who your customer is, how you help them and what makes them tick, what makes you unique in the marketplace, your values, vision and purpose. If you want more help with this then download my Brand Story Tool here, or check out my Small Business Brand Story Package where I hold your hand through the whole process.
2. Get your visuals sorted - that includes: all kinds of design work, fonts/typefaces and brand colours
3. Get professional photos taken

For more help getting clear on your brand story (and to help making the website team briefing so much easier) then drop me a line at hello@thevictoriabrown.com and I can point you in the right direction.

Episode takeaways:

• You need to do foundational work before creating a website.
• A clear brand story is essential for effective web design.
• Understanding your ideal customer is crucial for website success.
• Visual branding elements should align with your brand story.
• Professional photography can elevate your website's appeal.
• Your brand story serves as a tool for your entire business.
• Involve your team in defining your brand story.
• Unique value propositions differentiate you from competitors.
• Consistent branding enhances professionalism and trust.
• Investing in quality visuals is key to standing out.

Story Slurp is hosted and produced by Victoria Brown.

LINKS:

• Get your Brand Story Canvas here.
• Get on the Brand Story Clarity Challenge wait list here.
• Find out how we can help you tell your story here.