GTM Secrets

著者: Stephen Lowisz
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  • GTM Secrets is a podcast that discusses modern go-to-market strategies with world-renown guests. Stay tuned for new episodes and guest appearances.
    Stephen Lowisz
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GTM Secrets is a podcast that discusses modern go-to-market strategies with world-renown guests. Stay tuned for new episodes and guest appearances.
Stephen Lowisz
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  • 036 | Christy Behnke: 450% Conversion Gains and the Recipe Behind Them
    2024/12/23

    Join host Stephen Lowisz on this compelling episode of GTM Secrets as he sits down with Christy Banky, VP of Marketing at SMG, to uncover the secrets behind mastering go-to-market strategies and demand generation. With a career spanning technical writing, marketing communications, and data-driven demand gen, Christy shares her unique approach to blending creativity with analytics to drive meaningful results.

    Hear Christy talk about her evolution as a marketing leader and her formula for aligning sales and marketing teams to achieve remarkable success, including a 450% increase in B2B conversions. Learn how she incorporates metrics into communication strategies and leverages platforms like Sixth Sense to target accounts with precision. From personalized LinkedIn outreach to creating highly segmented, research-driven content, Christy shares actionable strategies that cut through the noise in competitive environments.

    The episode also dives into the role of events and one-on-one interactions in building relationships and opening doors with ideal clients. Listen as Christy reflects on the challenges of navigating long sales cycles and adapting demand gen channels amidst shifting trends in SEO, paid media, and intent data.

    Finally, discover Christy’s vision heading into 2025, with an emphasis on producing high-value content and doubling down on industry events to connect with audiences offline. Whether you're in marketing, sales, or rev ops, this episode will equip you with fresh insights and strategies for driving growth. Don’t miss it!

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    31 分
  • 035 | Derek Boggs: Guerrilla Marketing, SEO, and AI—Marketing That Works
    2024/12/20

    Join GTM Secrets podcast host Stephen Lowisz with special guest Derek Boggs as they unpack a masterclass in go-to-market strategies, demand generation, and the art of adapting to unique customer personas. Derek shares his dynamic career path, from his early days at InsideSales (now Zant) to leading marketing initiatives in the physical security industry.

    Dive into a thought-provoking discussion on the challenges of reaching diverse audiences in cybersecurity and physical security, and how to build trust in mission-critical markets. Derek reveals the innovative tactics driving growth at LVT, including leveraging AI for content creation, winning high-intent leads through SEO, and deploying guerrilla marketing with their product as the ultimate billboard.

    You'll also hear how Derek’s team revamped digital advertising across Google, Meta, and LinkedIn to scale LVT from $15 million to over $250 million in ARR—and how that growth is rooted in delighting customers and delivering results.

    Whether you’re a marketer or sales professional, this episode offers actionable insights on tailoring strategies to new industries, adopting intent-driven ABM, and staying agile in evolving markets. Tune in for practical tips, inspiring success stories, and a deep dive into what it takes to scale demand generation at every level of the funnel.

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    33 分
  • 034 | JD Miller: Navigating Growth in Private Equity
    2024/12/18

    Welcome to GTM Secrets, the podcast where host Stephen Lowisz dives deep into all things go-to-market strategy, sales, marketing, revenue operations, and beyond.

    In this episode, Stephen sits down with JD Miller—an accomplished CRO, private equity expert, and author of the upcoming book The CRO’s Guide to Winning in Private Equity. With 25 years of B2B tech sales experience and a history of guiding companies through high-pressure PE-backed environments, JD brings a wealth of knowledge and actionable insights to the table.

    Together, Stephen and JD explore topics like:

    • The evolving role of the CRO in private equity-backed companies and why alignment across sales and marketing is critical.
    • Breaking down the "Rule of 40" and how it shapes strategies in private equity.
    • Practical ways to measure, optimize, and align sales and marketing teams to drive results and reduce inefficiencies.
    • Cost-effective demand generation strategies in B2B tech—what works today in a challenging landscape.
    • The art of motivating teams and maintaining focus in high-pressure, results-driven environments.

    JD shares his hands-on, real-world approach to leading go-to-market strategies, demystifying metrics like sales velocity and customer acquisition costs, and providing frameworks that leaders can immediately apply in their businesses. Whether you're involved in private equity or just looking to refine your GTM playbook, this episode is packed with tactical advice and inspiration.

    Don’t forget to check out JD’s new book, The CRO’s Guide to Winning in Private Equity, available for pre-order now!

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    33 分

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