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Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.

📰 About Jason Craver:
Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.

👉 Sasha and Jason explore:

– The biggest shifts in directory SEO since Google started prioritizing local results.

– Why measuring ROI on directories is tricky, and what not to do.

– Which directories are worth your time and money, and which are dead weight.

– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.

– Why so many lawyers miss the mark by expecting directories to deliver direct leads.

👉 Main Takeaways from the Episode:
– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.

– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.

– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.

– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.

– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.

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Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

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📞 Connect with Jason Craver:

• Website: https://attorneyatlawmagazine.com/author/jcraver

• LinkedIn: https://www.linkedin.com/in/jason-craver-5642791

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the GLF Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love.

📰 About Elise Buie:
Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing plan. She built Elise Buie Family Law in Seattle into a multimillion-dollar firm known for its heart-led leadership, tight systems, and team culture people don’t want to leave.

👉 Sasha and Elise explore:
— How kindness and generosity built a seven-figure firm, without a traditional marketing plan.

— Why culture was her biggest growth engine, and how she shaped it intentionally.

— How she scaled from $1M to $3M in 9 months during a pandemic.

— What every law firm owner needs to understand about leadership in times of chaos.

— The systems she leaned on and how she built a team that truly owns their roles.

👉 Main Takeaways from the Episode:
— Lead with kindness and a genuine desire to help, and watch how trust and referrals become your best marketing.

— Build your firm’s culture on purpose, not by accident, because that culture is what fuels long-term growth.

— Put systems in place early, like EOS, so your firm doesn’t rely on you to function day to day.

— Hire people you trust and actually let them lead, so you can get out of the weeds and focus on growth.

— Don’t wait for perfect, take messy action, and refine as you go. Elise built a multimillion-dollar firm without a detailed lawyer marketing plan.

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Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

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📞 Connect with Elise Buie:

• Website: https://elisebuiefamilylaw.com/

• LinkedIn: https://www.linkedin.com/in/elise-buie/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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On this episode of the GLF Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table.

📰 About Gabriel Stiritz:
Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built Lexamica to fill it. With Lexamica, law firms are now earning revenue from cases they used to throw away—and doing it without the chaos of spreadsheets, sticky notes, or playing phone tag with other lawyers.

👉 Sasha and Gabriel explore:
— Why referrals are broken in most law firms, and how to fix them fast

— How Lexamica connects the dots and turns declined leads into real dollars

— The hidden revenue stream you already have but probably aren’t using

— How AI is replacing intake teams faster than most law firms realize

— The real-world impact of automation on marketing ROI and case value

👉 Main Takeaways from the Episode:
— Use a referral platform to monetize rejected leads, especially out-of-state or non-core cases.

— Reduce friction in your referral process by automating everything from matching to follow-up.

— Build your law firm brand now, before your market is overrun by better-funded competitors.

— Use cost savings from automation to double down on client acquisition and stay ahead.

— Focus your branding and marketing in a niche where your budget can actually move the needle.

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Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

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📞 Connect with Gabriel Stiritz:

• Website: https://lexamica.com/

• LinkedIn: https://www.linkedin.com/in/gabriel-stiritz/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/