Send us a text

In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.

📰 About David Arato:
David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the trenches for over a decade and has helped attorneys nationwide rank on page one of Google, boost conversions, and scale their practices, all without becoming full-time influencers.

👉 Sasha and David explore:
— How David scaled from solo freelancer to 7-figure agency without investors.

— What works right now in the age of ChatGPT (and what doesn’t).

— The simplest, most effective video setup for attorneys on a budget.

— How AI can support your content, but not replace strategy or voice.

👉 Main Takeaways from the Episode:
— Create hyper-targeted video content that answers your ideal client’s specific questions.

— Systematize your production process so you can consistently publish without burning out.

— Leverage AI for drafts and ideation, but own the strategy and human touch.

— Repurpose every video into blogs, shorts, and social clips to 10x your reach.

— Focus on quality over quantity; 300 views from the right people beats 30,000 from strangers.

— Be the best answer online so prospects already trust you before they ever call.

— Track performance and double down on what’s converting viewers into leads.

📞 Connect with David Arato:

• Website: https://www.lexiconlegalcontent.com/

• LinkedIn: https://www.linkedin.com/in/davidarato/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo.

📰 About Jeff Hampton:
Jeff is a criminal defense attorney and asset protection expert for short-term rental owners. He’s also the founder of YouTube Rainmakers, a coaching business helping lawyers and other professionals turn video content into lead machines.

👉 Sasha and Jeff explore:
— How Jeff consistently books 3-4 consults a week just from YouTube.

— Why 300 views from the right audience are more valuable than 30,000 random ones.

— The power of ultra-niche content, like legal protection for Airbnb hosts.

— How he built multiple businesses while self-managing five short-term rental properties.

— What it means to be the “media director” of your own firm, and why it’s the CEO’s job.

— How Jeff systematized and delegated everything else in his firm so he could focus on media.

— His full-funnel repurposing strategy that amplifies every video across multiple platforms.

👉 Main Takeaways from the Episode:
— Target your ideal client avatar with every video instead of chasing vanity metrics.

— Use YouTube to build trust before the first call; it sells for you 24/7.

— Create ultra-specific content that speaks directly to one problem and dominates that niche.

— Document your processes (SOPs, dashboards, KPIs) to delegate and scale.

— Own your law firm’s social media strategy, lead the marketing, and don’t outsource your voice.

📞 Connect with Jeff Hampton:

• Website: https://www.criminalattorneyfortworth.com/

• LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218/

• YouTube: https://www.youtube.com/channel/UCG5k60JCWv0lG7Y0JEDOAVQ

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this industry.

📰 About Josh Nelson:
Josh is the CEO of Nelson Elder Care Law, a high-volume estate planning law firm that helps over 150 families every month. He’s scaled the business beyond himself by building a leadership team, ditching billable hours, and focusing on real business metrics, things like cost per acquisition, average case value, and conversion rate.

👉 Sasha and Josh explore:
— Why hiring more lawyers won’t scale your firm and what to do instead
— The real cost of the acquisition trap at $1M/month revenue and how Josh is solving it
— How to structure a team that runs without you, and frees you to lead
— The surprising trick that keeps their clients’ loved ones safe in nursing homes
— His no-BS roadmap to replicate this model from scratch in any market

👉 Main Takeaways from the Episode:
— Stop doing everything yourself – delegate, automate, and focus on leadership.
— Build your marketing engine before you hire a big team, revenue first, then scale.
— Hire A-players and pay them well, it’s cheaper than constantly replacing people.
— Track only the law firm KPIs that actually move the needle, like booked consults per day.
— Invest in mentors or coaches who are 10 steps ahead of you, shortcut your growth.

📞 Connect with Josh Nelson:

• Website: https://nelsoneldercarelaw.com/
• LinkedIn: https://www.linkedin.com/in/joshuanelsonjd/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/