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Try Mighty Kind Cannabis Seltzer - https://bemightykind.com/

Josh Grigaitis is the founder of Mighty Kind Cannabis Seltzer and part of the family that owns Pop's Blue Moon in St. Louis, MO. In this episode, Jack and Josh discuss why Josh created Mighty Kind, Josh's experience when he stopped drinking alcohol, the growth of the craft non-alcoholic drink industry, the benefits of drinking plant-based functional beverages, the hemp industry's difficulties dealing with the government and the marijuana industry, Josh's business approach, and Josh's passion for design

0:00 - Intro
0:40 - What is NobleLore?
1:06 - Why Josh created Mighty Kind
7:16 - Finding community without alcohol
9:07 - When and why did non-alcoholic craft drinks start becoming popular?
14:27 - Why "functional beverages" are going to continue growing in popularity
16:55 - How to figure out how these drinks will affect you
19:58 - Removing the stigma around being sober
21:19 - Is social media making our culture better or worse?
25:35 - Governor tried to ban intoxicating hemp products
29:44 - Marijuana industry lobbying against the hemp industry
35:02 - Where can I get Mighty Kind seltzers?
36:19 - The legal difference between hemp products and marijuana products
43:53 - How Josh approaches business
46:45 - Josh's passion for design
50:48 - How understanding psychology can help you run a business
52:09 - Why the Mighty Kind family is so passionate about what they do
53:28 - What is something important for young people to be paying attention to?