Join Rohit on Full Funnel as he sits down with Ben Dutter, Chief Strategy Officer at Power Digital and Founder of Fuse Point, to discuss how to crack the growth code. This episode is your guide to building future-proof marketing strategies powered by the principles of incrementality.Ben Dutter shares his invaluable experience, guiding listeners away from flawed traditional metrics towards robust, scientific measurement. Discover how Power Digital champions "contribution, not attribution," leveraging rigorous experimentation to uncover true business impact and engineer sustainable growth for their clients.In this insightful conversation, Ben breaks down:✅ The pivotal moments that highlight the shortcomings of conventional marketing performance claims.✅ Actionable strategies for implementing and scaling incrementality testing to understand real ROI and secure future growth.✅ How to identify hidden waste in your budget and reallocate resources for maximum, measurable effect.✅ A look into how advanced data approaches and platforms (like Power Digital's NOVA system) support data-backed, future-ready marketing decisions.✅ Navigating the complexities of retail media measurement and ensuring your spend is truly additive for long-term success.✅ Understanding and measuring the "halo effects" of marketing campaigns across all your sales channels to build a holistic view.✅ Practical advice for marketers to confidently discuss budgets with the C-suite, using clear, impact-focused metrics that resonate.✅ How to structure your marketing for what's next, focusing on adaptable and resilient approaches.Subscribe to Full Funnel for more insights into building winning marketing strategies! https://newsletter.fullfunnel.media