What does it really take to grow a food brand from scratch and challenge the big players on shelf?

In this episode of Fuelling Foodies: The Food Marketing Podcast, we’re joined by Cathy Moseley, founder of Boundless Activated Snacks - a brand that’s tearing up the rulebook on what healthy snacking can look like.

From walking away from a city job to landing listings in Tesco and Waitrose, Cathy’s story is not your typical founder tale. We go deep into the highs, the failures, the learnings, and the bold moves that helped Boundless stand out in a saturated market.

You’ll hear:

• Why challenger brands have to do things differently
• The real story behind Boundless’ failed first attempt at Ocado
• How to understand who your audience really is (and why it’s rarely who you first think)
• Why functional snacking is the future – and how to cut through the noise
• The truth about failure, gut instinct, and why “real” content performs best

This episode is bold, honest, and packed with founder gold.

Whether you’re building your own brand or leveling up your strategy... this one’s for you.

LINKS & RESOURCES:

• Download our free guide: 2025 Digital Marketing Trends Report
• Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode inspired you, and tag us @kwmarketinguk to join the conversation.

No fluff. No BS. Just the truth about what actually works in food marketing.

In this debut episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams and the KW Marketing team are flipping the script on what you think grows a food brand.

From why social media won’t drive direct sales (yep, we said it), to why email marketing is STILL one of the top revenue drivers in 2025 - we’re calling out the myths and sharing the real strategies that scale food & drink businesses online.

You’ll hear:

• Why funnels are everything (and how to get yours working fast)
• The truth about influencer marketing (spoiler: it’s broken)
• Why you need to understand your return on ad spend and where to spend
• What Gen Z is really doing online (hint: they’re not scrolling Instagram)
• And why data is your best friend when it comes to growth

Plus, we share our “why” - why we started this podcast, why we’re obsessed with scaling food brands, and why this is the no-fluff marketing advice you’ve been craving.

If you’re serious about growing your food & drink brand... this is where it starts!

LINKS & RESOURCES:

• Download our free guide: 2025 Digital Marketing Trends Report
• Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.