In this episode of Behavioral Profit, Debbie Longo sits down with Michael Dodsworth—founder and CEO of Fanfare, the platform engineered to rescue brands and fans from meltdown-prone product launches. After two decades battling midnight server crashes and scalper bots, Michael explains how he reverse-engineered Ticketmaster-style pain points into a “fair-play” system that rewards true loyalty instead of speed or spending power . We probe whether scarcity marketing genuinely deepens fandom or merely shifts profit to resellers, and Michael makes the case that transparent queues, data-driven VIP tiers, and under-market pricing create longer-term brand equity than gouging ever could . He also reveals how experiential commerce—think backstage-level perks or real-world pop-ups—turns a simple transaction into a memory that fans amplify for free on social media . Along the way we test the limits: Can legacy brands adopt sneaker-culture tactics without burning out their audience? Michael argues yes—if they curate halo products, respect supply-demand signals, and keep quality un-compromised . Whether you’re launching a new SaaS, a limited-edition tumbler, or the next stadium tour, this conversation shows how to turn hype into sustainable growth while keeping fans on your side.

Connect With

Debbie Longo

Executive Behavioral Coach

🌐 lifeinbloomny.net

✉️ info@lifeinbloomny.net

Connect with

Michael Dodsworth

fanfare founder & CEO

Coach

🌐 https://fanfare.io/

✉️ hello@fanfare.io