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From Storytime to SiriusXM: How Matt Fogarty Built a Radio Imaging Empire

From Storytime to SiriusXM: How Matt Fogarty Built a Radio Imaging Empire

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Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧

Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over.

Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights.

✅ What is Radio Imaging?

✅ How to land your first imaging client

✅ Negotiation tips & market rates

✅ Building long-term relationships with stations

✅ Why you shouldn't overlook small markets

✅ How to stand out & get rehired consistently

If you’re serious about growing your voice over career, don’t miss this master class.

CONNECT WITH MATT FOGARTY

Matt Fogarty Website: https://mattfogartyvo.com Matt Fogarty Instagram - https://instagram.com/mattfogsvo Matt Fogarty LinkedIn - https://www.linkedin.com/in/mattfogartyvoiceovers

Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

EVERYDAY VOPRENEURS IN THIS EPISODE

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

KEY TAKEAWAYS
  • Build a base of great clients who return consistently.
  • Storytelling enhances voice over performance.
  • Imaging allows for creative expression in voice work.
  • Understanding client needs is crucial for success.
  • Direct marketing can yield significant opportunities.
  • Communication with program directors is essential.
  • Flexibility in turnaround times is important.
  • Ad-libs can add personality to radio imaging.
  • Treat small market stations with the same respect as large ones.
  • Identify key decision-makers in radio stations for outreach.
  • A structured imaging deal is crucial for long-term opportunities.
  • Managing multiple markets requires an effective CRM system.
  • Market size influences voice over rates.
  • Local engagement is key to the success of radio stations.
  • AI is a growing factor in the industry, but human touch remains vital.
  • Continuous improvement through coaching enhances voice work.
  • The future of radio imaging holds potential despite challenges.

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