What does it take to design a timepiece that lasts generations?

In this episode of Yours For The Making, host Robin Johnson sits down with Matt Herd, co-founder and designer at Beaucroft Watches, a rising name in British independent watchmaking. From early design scribbles in Cambridge to handcrafted, small-batch production runs, Matt shares the deeply personal and creative journey behind Beaucroft's elegant mechanical watches.

If you're passionate about craftsmanship, product design, and British heritage brands, this conversation is a masterclass in what it means to make with intention, build a creative business from scratch, and embrace the imperfections that drive innovation.

Matt opens up about:

• Why perfectionism can sabotage creativity
• How British craftsmanship and Cambridge inspired Beaucroft’s design DNA
• The real process behind designing and prototyping a mechanical watch
• Japanese vs. Swiss movements (and why Beaucroft chose Miyota)
• The emotional power of heirloom timepieces
• Collaborating with artists and building a brand from passion
• The legacy of mechanical watch design - and why it still matters today

Whether you're a maker, designer, watch enthusiast, or creative entrepreneur, this episode is packed with insights on product integrity, brand storytelling, and why making mistakes might be your most valuable design tool.

Check out the amazing work and beautiful designs from Beaucroft via their website https://beaucroftwatches.com/

In this conversation, we talk about British watch brands, independent watchmakers UK, Beaucroft Watches, mechanical watches, Miyota movement, Swiss watch vs Japanese watch, Cambridge design, product design journey, watch design process, handmade watches UK, craftsmanship podcast, artisan watchmaking, creative entrepreneurship, side hustle to business, building a brand story, legacy products, slow design, small batch manufacturing, how to start a watch brand, artistic collaboration and British heritage design

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Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson - founder of Johnson Bespoke and BBC presenter on shows such as The Travelling Auctioneers, The Restorers, Woodland Workshop this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

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