What if the next big movement in golf wasn’t happening on the course, but in a dark room with a screen and a sensor? In this episode, we explore the future of the game through the lens of indoor golf — a trend that’s already transformed the sport in South Korea and is poised to do the same in North America. Most golfers still think of simulators as a niche tech gimmick or a winter-time alternative. But for millions of new players in Asia, they’re the starting point — and, increasingly, the standard.

Sean Pyun, President & CEO of GOLFZON America, joins the show to break down how Korea built an entire golf ecosystem indoors — complete with leagues, tournaments, retail stores, and even its own network of green grass courses. It’s not just about simulation accuracy; it’s about accessibility, inclusivity, and rethinking how and where people engage with the game. If you’ve never considered indoor golf a serious part of the sport’s future, this conversation will change that.

• The Indoor Golf Revolution (0:00)
• The emergence of a full-stack golf ecosystem in Korea (5:42)
• Why indoor golf isn’t just a novelty — it’s a pipeline (10:56)
• The American market needs more than a product — it needs localization (15:08)
• Overcoming simulator skepticism and changing minds (20:52)
• Turning indoor golf into a competitive league ecosystem (27:33)
• Bigger purpose: charity, inclusion, and City Golf’s future (36:48)

• GOLFZON America – https://www.GOLFZONgolf.com
• Arnold Palmer Foundation – https://palmerfoundation.org/
• TGL (Tech-Infused Golf League) – https://tglgolf.com

• Connect with Sean Pyun on LinkedIn

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