From Roofer to Revenue Machine: How Rhys Turned Roadblocks a Growth Playbook for his brand Elev8 Workwear
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From Roofer to Revenue Machine: How Rhys Turned Roadblocks a Growth Playbook for his brand Elev8 Workwear
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In this episode, we join Sasha Karabut and Hamen Bamba as they sit down with Rhys, founder of Elev8 Workwear—a former roofer who dropped out in Year 10 and walked away from the tools just last year to go all-in on e-commerce.
Now he’s in the middle of a serious growth phase—and this is the first time he’s breaking down exactly what’s worked, what hasn’t, and how he’s navigating the real challenges of scaling an e-com brand from the ground up.
Together, they unpack:
- The tactical shifts that helped push past contracts, creative fatigue, and blocked momentum
- Why the balance of action vs. speed is critical for founders
- What it actually takes to test at volume—and why creative output drives scale
- AOV plays Rhys is using to stretch every transaction further
- His framework for tracking ROI, and how to make smarter decisions with your ad spend
- The power of staying in the trenches, and why consistency always beats chasing shiny tactics
Whether you're just getting started or pushing through a plateau, this episode is packed with grounded insights you won’t hear anywhere else.
Join us in a “no filter” conversation to hear what’s really working behind the scenes.
Ready to take your business to the next level?
Follow Sasha below:
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LinkedIn: https://www.linkedin.com/in/sashakarabut/