What are you investing in?

Time is your most valuable resource. On Hot Takes, Big Stakes, host Natalie Holloway, founder of Bala, and co-host Lana Elie, founder of Floom, are here to help you turn that time into real value.

After speaking with founders across a wide range of industries, one thing became clear: we’re all getting asked the same questions. So we decided to create a space where we could actually answer them.

In our first ‘Deep Dive’ episode, you're getting exactly what you came for. Natalie and Lana get into the nitty gritty on the most pressing questions about raising money for your business.

Lana has taken little more than bold ideas and turned them into millions of dollars worth of funding. She's mastered the art of investment strategy, and her perspective on pitch decks, shareholder agreements, and attracting the right investors is clear, actionable, and seriously valuable.

Each episode of Hot Takes, Big Stakes features real conversations with founders like Natalie and Lana. No jargon, no sugarcoating. Just the truth about what it takes to build something from scratch.

Key Takeaways:

• Selling the “dream” is easier than selling the data.
• Do your research. You can find investors for almost any company online.
• Raising money is a numbers game… don’t be afraid to send a cold email.
• Focus on your momentum to keep excitement.
• There are so many great resources for crafting a Pitchdeck.
• Know your shareholder’s agreement front to back.
• Handle rejection by using it as motivation.
  
  

More on Natalie Holloway:

• Personal Instagram: https://www.instagram.com/natalieholloway/
• “Bala” Instagram: https://www.instagram.com/bala/
• “Balacize” Instagram: https://www.instagram.com/balacize/
• Substack, “Working Out in Heels”: natalieholloway.substack.com
• Book a 1-on-1 Call: https://intro.co/NatalieHolloway

More on Lana Elie-Meyers:

• Personal Instagram: https://www.instagram.com/lanaelie/
• Linkedin: https://www.linkedin.com/in/lana-elie-875b383a/