In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold.

If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats including a £36 return for every £1 you spend on email marketing. That's FAR more than the average social media ROI.

Erica got into the nitty-gritty details that actually make the difference between emails that get opened and emails that get deleted including the 25-line rule that could transform your newsletter performance overnight.

This episode is an absolute must-listen if you're serious about building an email list that actually converts. Whether you're just starting out an email vet, Erika's insights will save you months of trial and error.

Connect with Constant Contact/ Erika

• www.constantcontact.com
• Erika Robinson LinkedIn

Connect with Niki:

• Instagram: @nikihutchison
• LinkedIn: @nikihutchison
• Website: nikihutchison.com

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

If you're sitting at your desk, wrestling with the same business challenges week after week, wondering why progress feels so slow despite all your hard work, this episode is exactly what you need!

I'm diving deep into something that could completely transform your business trajectory - the power of group programmes and masterminds. During my career I've learned that the most successful entrepreneurs aren't the smartest ones working alone. They're the ones who've mastered the art of surrounding themselves with the right people.

Here's something that might surprise you: every single mastermind or accelerator I've joined has generated actual business for me. Not just knowledge and enjoyment - real revenue from one-off projects to ongoing relationships, and often invitations to work with other participants or programme hosts themselves.

In this episode, you'll discover why being a strategic "joiner" isn't just a nice-to-have strategy - it's absolutely essential for serious business growth.

I'll share why those who consistently invest in themselves and their development grow faster and achieve better results than those trying to go it alone. The relationships you build, insights you gain, and accountability you experience don't end when the programme does - they become part of your business infrastructure, supporting your growth for years to come.

Plus, I share details of The Charge my business accelerator that combines all the best elements I've learned from years of group programmes. If you're established in business but ready to think bigger and take decisive action, this could be exactly what you've been looking for!

Ready to stop working in isolation and start building the strategic relationships that will accelerate your success faster than you ever thought possible?

Resources mentioned:

• The Charge Business Accelerator: www.nikihutchison.com/the-charge-waitlist
• "We Should All Be Millionaires" by Rachel Rodgers

Connect with Niki:

• Instagram: @nikihutchison
• LinkedIn: @nikihutchison
• Website: nikihutchison.com

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses.

Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing business, I walk you through actionable approaches that have worked for both me and my clients.

You'll discover how to implement consistent revenue streams through subscription models, strengthen relationships through strategic personal outreach, create seasonal offerings specifically designed for summer needs, develop passive income products, and launch summer accountability groups.

By the end of this episode, you'll have practical steps to maintain strong cash flow all summer long, even if you implement just one of these strategies. Summer doesn't have to mean a business slowdown – with the right approach, it can become one of your most profitable seasons.

Listen in to learn exactly how to make these strategies work for your specific business!

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this episode of 'From Overlooked to Fully Booked', I tackle the common frustration I hear from so many of you: "I'm posting consistently, I'm showing up on all the right platforms, so why am I not making sales?"

This disconnect between marketing effort and actual revenue is something I've helped hundreds of business owners overcome. The truth is, creating content for the sake of content isn't enough. There's a world of difference between content that engages and content that actually generates leads and sales.

I share my proven four-step system for turning marketing into money:

• Visibility - Getting in front of the right people by understanding what your audience needs
• Lead generation - Strategic placement of your content where your ideal clients will find it
• Sales conversion - Taking radical responsibility for your sales actions
• Impact and income - The natural result of consistently implementing the first three steps

Throughout the entire process, your messaging is the critical element that ties everything together. I'll discuss exactly what you need to say at each stage to guide potential clients toward working with you.

By the end of this episode, you'll have a clear roadmap for creating marketing that transforms passive viewers into enthusiastic prospects and paying clients. The best part? You can start implementing this system immediately, regardless of how busy your schedule is.

Want my help to do all of this?

You need to join my programme. Impact & Income. Doors close on Monday. Check it out HERE.

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

Would you believe that some lead magnets convert at a measly 2-3% while others achieve a more impressive 40-50% or even higher? It's true, and I've seen it first hand after creating hundreds of lead magnets throughout my career for my own businesses and those of my clients.

What makes the difference isn't fancy design, technical complexity, or even the volume of information you provide. The secret lies in something much simpler but often harder to achieve: matching your audience's pain points precisely with the solutions you're offering.

In this episode, I share my formula for creating lead magnets that convert at exceptional rates by leveraging the psychology of problem-solution pairing. This approach works across all industries, and you don't need fancy design or technical skills, just a deeper understanding of what your audience truly needs.

I'm taking you through my systematic approach to uncovering your audience's biggest challenges through customer interviews, social media analysis, and search data. You'll learn how to prioritise problems based on urgency and importance, and how to match different types of lead magnets to different types of problems.

I also reveal the five-part structure that all high-converting lead magnets should follow, including how to craft promise-driven titles that connect pain points with outcomes, and how to present your solution as a clear sequential process that builds trust and motivates action.

Whether you're creating your first lead magnet or optimising existing ones, this episode provides a practical framework that transforms subscriber-generation tools into relationship-building assets that pre-sell your services by delivering genuine value.

So grab a pen and paper - you're definitely going to want to take notes on this one!

To get faster results, make sure you sign up to my upcoming Marketing Into Money Masterclass: www.nikihutchison.com/mimm

You can also grab my 25 Ways to grow your audience without paying for ads guide here: www.nikihutchison.com/25ways

And my 10 best places to share your lead magnet here: www.nikihutchison.com/10placestoshare

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this episode, I'm covering a crucial (and lucrative) element of digital marketing: converting your social media followers into email subscribers.

While social media followers represent potential, having email subscribers allows you to control the relationship, something that's increasingly valuable in today's algorithm-driven landscape.

This episode was inspired by my recent interview with style strategist Samantha Harmon (Episode 17), who lost her Instagram account and has never been able to get it back.

That's why I'm sharing eight proven strategies for turning your social media followers into engaged email subscribers. I'm giving you a complete toolkit to start growing your list right away.

Whether you're just starting to build your email list or looking to accelerate its growth, these practical approaches will help you ethically and effectively turn casual social media browsers into engaged email subscribers, an essential step toward becoming fully booked.

To get faster results, make sure you sign up to my upcoming Marketing Into Money Challenge: www.nikihutchison.com/mim

You can also grab my 25 Ways to grow your audience without paying for ads guide here: www.nikihutchison.com/25ways

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

I had such an insightful conversation with Phil Pallen on the podcast this week! If you've been struggling to create sustainable content or wondering how to leverage your personal brand effectively, this episode is definitely for you.

Phil has branded over 400 people and companies in his 15-year career and has successfully transitioned from pure client work to becoming a content creator with his own book deal and a partnership Adobe.

We dive into Phil's counterintuitive approach to content creation (you need to get MORE value from your content than your audience does!), the critical first step before implementing AI in your business, and why the most successful business owners share two key qualities: kindness and trust.

This episode is packed with "aha moments" – from how a YouTube video led to Phil's book deal to why tracking your time is essential before trying to automate anything. I think you're going to find this conversation both inspiring and immediately actionable!

Want to check out Phils Book 'Ai For Small Business'? Click HERE

You can also follow Phil on Instagram and Youtube

In today's episode I mention my brand new Marketing Into Money Challenge, you can sign up via: www.nikihutchison.com/mim

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

I had such a brilliant chat with Samantha Harman on the podcast this week! If you've been hesitant to use LinkedIn for your business because "it's not for your industry", then this episode will completely change your perspective.

Samantha has built an audience of over 20,000 LinkedIn followers as a personal stylist (yes, you read that right!) and grown an 8,000+ subscriber newsletter in just 52 editions by completely ignoring what people in her industry "should" be doing.

We dive into how she's challenging industry expectations, building genuine connections through comments (not just posts!), and why she believes your wardrobe can be a tool for empowerment rather than something used against you.

Whether you're struggling with content creation confidence or wondering how to protect your business from social media volatility (Samantha's Instagram account disappeared overnight!), this episode is packed with practical advice you can implement today.

This is one of those conversations that feels like getting marketing wisdom and a confidence boost all at once. I think you're going to love it!

Make sure you follow Samantha on LinkedIn here: www.linkedin.com/in/samantha-harman-style-editor/

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!