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Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or.

We’ll simplify digital marketing jargon and explain:

• What SEO is (and how it builds long-term visibility)
• What paid ads are (and why they deliver quick results)
• How each method shows up on platforms like Google, Facebook, and Instagram
• When to use one vs. the other—or both

💡 Whether you’re a trauma therapist, speech pathologist, coach, or other helping professional, this episode gives you the insight to:

• Build a strategy based on your current goals and budget
• Avoid keyword cannibalization (a common mistake that wastes money)
• Use SEO and ads together in a smart, synergistic way

Plus, I share real-world examples, practical tips for beginners, and encouragement for those who feel overwhelmed by digital marketing.

Key takeaway?
👉 Think of SEO as your engine and ads as the fuel. Done right, they can work together to create sustainable, strategic growth.

🔗 Tune in now and let’s simplify your marketing—one episode at a time.
#FromKeywordsToConnections #HelpingProfessionals #SEOvsAds #PrivatePracticeMarketing

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This episode is personal—and powerful.

At Simplified SEO Consulting, we don’t just optimize websites. We empower helpers—therapists, counselors, educators, and other service-driven professionals—to be more visible to those who need them most. And for us, that mission is rooted in lived experience.

In this episode, we open up about the “why” behind our work:

• 💛 Personal stories from team members who transitioned from frontline helping roles into SEO
• 🌊 The ripple effect of helping a helper—because when their practices thrive, entire communities benefit
• ⚖️ How SEO can level the playing field for small, values-driven practices competing with big-budget systems
• 🤝 The alignment of our core values with the heart-centered professionals we serve
• 🎯 Why success is about more than traffic—it's about connection, impact, and purpose

You’ll hear stories from team members like Alex, who moved from supporting children with mental health challenges to falling in love with SEO as a new way to make an impact. And from Liv, who stepped away from victim advocacy after facing deep burnout—only to rediscover hope and connection through this unexpected path.

👉 Key takeaway: SEO isn’t just about rankings—it’s about helping the helpers show up for the people who are searching for healing, support, and a better life.

Whether you're a seasoned practitioner or just starting your business, this episode is a reminder of the deeper purpose behind being seen online.

🔗 Press play to reconnect with your mission and feel inspired by the stories of those walking this path with you.
#FromKeywordsToConnections #HelpingProfessionals #PurposeDrivenMarketing #MentalHealthMatters

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