Mercury Coffee Company, a new mobile coffee brand in Rochester out of The Commissary (@roccommissary), joins hosts Chris Lindstrom, Aaron Pascucci, and Wade Reed from Level Up (@levelup.wny) to delve into the journey of launching their venture, from the inspiration behind their delicious offerings to the challenges of starting a business in the food and beverage industry. Co-founders Kyle and Isabelle O'Gara share insights on crafting balanced coffee drinks that resonate with new and seasoned coffee drinkers, emphasizing the importance of flavor and approachability. Join the discussion as they explore the art of coffee making, the significance of brand identity, and the exciting future of Mercury Coffee Company.

Companies mentioned in this episode:

• @mercurycoffeeco
• @UglyDuckCoffee
• @WinterSwanCoffee
• @holykakow
• @scottsphotoroc
• @butterjoybakery
• @clementine_roc

Mentioned in this episode:

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