From Crumbs to Kitchens: How Emerging Brands Can Break into Foodservice with Conza CEO, Alex Strauch
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From Crumbs to Kitchens: How Emerging Brands Can Break into Foodservice with Conza CEO, Alex Strauch
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In this week’s episode, Nick sits down with Alex Strauch, CEO & Founder of Conza—a brand that’s making waves with their high-quality sourdough breadcrumbs. Together, they dive into the challenges of food service sales and discuss key tactics for growth and market entry, especially for new brands. Alex shares firsthand experience on navigating supply chains, positioning products for food service buyers, and scaling operations while maintaining quality.
Whether you’re an emerging brand or looking to sharpen your sales approach, this conversation is packed with strategic insights that will help you accelerate growth and carve out your space in the food service landscape.
TIMESTAMPS
00:00 - Intro
00:26 - Food Service Challenges
11:26 - Transitioning to the Food Service Industry
20:35 - Navigating Food Service Sales: Strategies and Insights
21:09 - Sales Strategies in Food Service
RESOURCES
Portillo Sales
CONTACT
Nick: nick.portillo@portillosales.com