In this power-packed episode of the Marketing32 show, host Brett Allen sits down with Dr. Steven Katz, a practice growth coach with over 35 years of dental practice ownership experience. Dr. Katz, founder of Dental Excellence Advisory, has coached over 160 practices to more than $300 million in revenue growth through his unique approach to diagnosis standardization and treatment acceptance. From his inspiring personal transformation as a competitive rower at age 65+ to his revolutionary "protective diagnosis" philosophy, Dr. Katz shares game-changing strategies that can transform any dental practice overnight.

In this episode...

Dr. Steven Katz delivers a masterclass in practice transformation through his revolutionary approach to dental diagnosis and treatment acceptance. His journey from a successful practice owner to a sought-after coach began with a simple realization at a speaking engagement - he could impact millions of patients by teaching other dentists his proven systems.

The episode's core focuses on Dr. Katz's "protective diagnosis" philosophy, which addresses the common problem of overly conservative treatment planning. He explains how many practices leave significant revenue on the table by being afraid to present comprehensive treatment plans, often leading to the dreaded "bait and switch" scenario where patients feel misled when treatments become more extensive than initially presented. His solution involves standardizing diagnosis criteria across the entire team and planning comprehensively from the start, allowing doctors to become heroes when they can deliver less treatment than planned rather than villains when they need to add more.

Perhaps the most compelling case study shared involves a practice that transformed their approach to diagnosis standardization, resulting in an additional 4-6 crowns per day - translating to over $1 million in additional annual revenue. Dr. Katz emphasizes that this growth comes not from being more aggressive, but from being more consistent and comprehensive in diagnosis, ultimately serving patients better while building stronger practice economics. His approach focuses on raising the standard of care rather than chasing numbers, with the philosophy that when you deliver exceptional value and experiences, growth happens organically.