Welcome back to the VET S.O.S. Veteran Entrepreneur Spotlight! In this episode, we're honored to sit down with Paula Sanchez, CEO and founder of Sankirtz Marketing & Consulting Services. Paula is a proud veteran of the Air Force and Army National Guard, holding a master's degree in nursing informatics. Her company is an independent health IT consulting agency that specializes in interoperability, human-centered design concepts, UX/UI solution designs, pragmatic marketing, and agile methodology. Paula shares her inspiring journey from serving as a surgical technician in the Air Force to becoming a successful entrepreneur. She opens up about the emotional and professional challenges she faced during her military transition, highlighting how the lack of support in 2001 led her to discover veteran resources much later in her career. Programs like V-WISE, FourBlock, and WoVen played a critical role in helping Paula gain business acumen, build a supportive network, and foster resilience in entrepreneurship. She also emphasizes the importance of paying it forward by actively mentoring and empowering fellow veterans, especially women veterans. In this episode, Paula delves into how Sankirtz Marketing & Consulting Services helps healthcare organizations and regulatory industries streamline workflows, improve compliance, and implement innovative solutions. She explains how her background in nursing informatics allows her to bridge the gap between healthcare providers and IT professionals, ensuring that technological solutions are both compliant and user-friendly. Paula discusses her company's growth from domestic healthcare clients to international corporate partnerships, expanding into other regulatory industries beyond healthcare. Discover how Paula turned her passion for healthcare innovation into a thriving business and how she's leveraging her extensive experience to tackle industry pain points. Gain valuable insights into how veterans can transition into entrepreneurship, maintain discipline, and build sustainable businesses in competitive markets. Learn more about Sankirtz Marketing & Consulting Services: https://sankirtz.com/ Connect with Paula Sanchez on LinkedIn: https://www.linkedin.com/in/paula-sanchez-msn-bsn-rn-cspo/ Contact Paula directly: info@sankirtz.com | Text: 404-825-1041 ✨ Subscribe to VET S.O.S. on YouTube and hit the notification bell so you never miss an episode! 🔗 Follow VET S.O.S. on all major podcast platforms and social media. Remember: Don't drown in the sea of transition—grab the VET S.O.S. lifeline! #VETSOS #VeteranEntrepreneur #PaulaSanchez #SankirtzConsulting #MilitaryTransition #VeteranSupport #HealthcareInnovation #Entrepreneurship #WomenVeterans #Leadership #VeteranSuccessStories