In this episode, we sit down with Jacob Givens—actor, social media influencer, and Director of Promotion & Marketing at Biofriendly —to explore the intersection of Alternative Music and Alternative Fuels. With over 500,000 followers across TikTok, Instagram, and YouTube, Jacob has built a loyal audience by blending nostalgic 90s music content with a passion for environmental change.

We dive into:

• How Jacob uses music to connect generations and promote green messaging
• The science and mission behind Green Plus®, Biofriendly’s fuel additive
• The evolving role of regulation, and innovation in the clean energy space

Whether you're a fan of flannel shirts or fuel efficiency, this episode hits all the right notes.

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https://biofriendly.com/

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Smart Acids™ is the source for product insights and current market moves related to chemical and specialty ingredient distribution—breaking it all down one boron at a time. Join hosts Andy Erickson and Chris Ernst for straightforward and honest chat that speaks to the why behind pricing and supply, delivered in a smart, fun and entertaining way. Smart Acids is the winner of a B2 Silver Award, a top national recognition among leading global brands and marketers in B2B.

About the hosts: Andy Erickson, senior director of product marketing for essential chemicals, and Chris Ernst, senior director of product marketing for solvents, converse with guests from chemistry and specialty ingredient backgrounds who are keyed in to manufacturing and markets across industries.

Univar Solutions is a leading global specialty chemical and ingredient distributor representing a premier portfolio from the world's leading producers, and helping to keep communities healthy, fed, clean and safe. With the industry's largest private transportation fleet and technical sales force, unparalleled logistics know-how, deep market and regulatory knowledge, formulation and recipe development, and leading digital tools, we offer tailored solutions and value-added services to a wide range of markets, industries and applications.