If you’ve ever found yourself wondering, “Why am I doing all the right things, but still not getting more client enquiries?” - this episode is for you.

In this next instalment of the marketing series, I break down what lead generation actually means for therapists, what isn’t lead gen (even though it feels productive), and the common myths that keep you spinning your wheels. You’ll also walk away with four simple, ethical strategies to create a grounded, relationship-led lead gen system that works without overwhelm or hustle.

Real talk, no fluff just clarity, context, and next steps to help you attract more of the right-fit clients to your private practice.

👇 Ready to get personalised support with your lead gen strategy?
Book a free call with Ashleigh here: [your link]

💬 Loved this episode or have thoughts to share?
DM Ashleigh over on Instagram: [@yourhandle]

As part of the marketing series, this week is a deep personal reflection on my marketing...

The question " Are you marketing from pressure... or from power?" has been swirling around in my head for weeks and i'm lifting lid on it in this episode!

Plus, we’re unpacking the emotional undercurrent behind how you're showing up. Is it shame, fear, comparison? Or is it self-trust, clarity, and a real connection to your why?

You’ll hear:

• The real strategy behind consistent, aligned marketing (hint: it’s not just content plans)

• Powerful reflection questions to check your marketing motives

• How to shift from forcing it to flowing with it — without burning out

Whether you're prepping your first workshop or just trying to show up more consistently, this one’s your check-in point.

💬 DM me over on Instagram and let me know which motivation is behind your current marketing — I’d love to hear what this episode brings up for you!

If you’re a therapist in private practice, chances are marketing has felt confusing, draining, or just straight-up overwhelming at some point. You’re not alone — and no, you’re not doing it wrong.

In this episode, we’re unpacking why traditional marketing doesn’t work for most therapists, the real reason it feels so exhausting, and what to focus on instead. I’m introducing the idea of voice-led visibility — a simpler, more sustainable way to grow your practice without performing or burning out.

Whether you're tired of social media, unsure how to talk about your work, or just want a marketing approach that actually fits you — this one’s for you.

✨ My 1:1 Coaching Program is now officially open!
If you're ready to grow your client load by 25% in the next 90 days using a relational, repeatable system — book a free consultation call here:
👉 https://calendly.com/ashleighnicole_balance-and-build/lets-connect

On the call, we’ll get clear on where you're at, where you want to go, and the most direct path to get there — no pressure, just clarity.

In this behind-the-scenes CEO-style episode, I’m sharing my biggest reflections from Q1 — and the top trends therapists need to focus on in Q2 to stay grounded, visible, and profitable.

We’ll explore:
✨ Why local marketing is making a powerful comeback
✨ The shift toward intentional pricing (and what that really means)
✨ How to clearly articulate your value without sounding generic
✨ What I’m doing in my own business to prepare for a strong Q2

This isn’t just strategy talk — it’s a call to step into your business owner energy, refine your vision, and build the kind of practice that feels aligned, sustainable, and successful on your terms.

If this episode spoke to you, let's chat over on Instagram.

Do you really need social media to grow your practice?
Is niching down actually necessary?
How can you attract more clients without relying solely on word of mouth?

These are three of the biggest questions therapists ask when building a sustainable private practice, and in this episode, I’m answering them head-on.

No fluff, no overcomplicated strategies—just clear, actionable insights you can apply right away. If you've been second-guessing your marketing or wondering how to create a steady client flow, this one’s for you!

P.S. If any of these answers spark an aha moment, send me a DM over on Linkedin (@ashleighnicole) or If you have any Questions of your own that you want answered here on the podcast - send me an email (balanceandbuild@outlook.com)

Let’s talk about the elephant in the room...money.

More specifically, is it wrong to want more of it as a therapist?

Many therapists feel guilty about raising their rates, adding income streams, or even thinking about financial growth. But what if making more money was actually the most ethical thing you could do?

In this episode, I break down:
✅ Why financial stability makes you a better therapist, not a selfish one
✅ How ethical earning allows you to provide better care and help more people
✅ The biggest money myths holding therapists back—and why they aren’t true

If money weren’t an issue, how would that change the way you show up for your clients and yourself? Let’s reframe how we think about financial success in private practice.

🔗 Join the Therapists Who Lead community to connect with like-minded professionals and build a sustainable, fulfilling practice.
💬 Let’s continue the conversation on LinkedIn
📩 Got thoughts on today’s episode? Email me at balanceandbuild@outlook.com

Welcome back to the Income Diversity Series for Therapists!

🎙️ In this episode, we’re tackling one of the biggest fears therapists have when it comes to earning beyond 1:1 client work - how do you add a second income stream without burning out?

I’ll walk you through a simplified approach to growing your income in a way that feels aligned, doable, and sustainable. We’ll cover:

✅ Recognizing & repackaging your skills (you already have valuable expertise!)
✅ Simplifying your practice to create space for growth & impact
✅ Turning your expertise into scalable offers (without feeling ‘salesy’)
✅ Validating your ideas so you don’t waste time on the wrong thing
✅ A stress-free way to launch—so you don’t overthink it to death!
✅ Spotting hidden income opportunities that already exist in your practice

If you've ever thought about creating a course, workshop, membership, or digital product but felt too overwhelmed to start—this episode is for you. Let’s make income diversity simple.

🎧 Listen now, follow on Spotify, and don’t forget to leave a 5-star review!

email me at balanceandbuild@outlook.com with any ideas this episode sparked for you!

This episode is part of the Income Diversity Series for Therapists, where we explore ways to build a sustainable, profitable practice beyond the traditional 1:1 therapy model.

As a therapist, you’re deeply committed to helping others but when it comes to raising your rates, it can feel uncomfortable, guilt-inducing, or even impossible. Why is it so hard to charge what your work is truly worth?

In this episode, Ashleigh deep dives into the mindset shifts, common fears, and practical strategies to help you confidently increase your rates while staying ethical and aligned with your values.

You’ll learn:
✅ The biggest mental blocks therapists face around pricing
✅ Why raising your rates actually benefits both you and your clients
✅ A simple framework to adjust your pricing with confidence
✅ How to communicate new rates without fear or over-explaining

If you’ve ever struggled with pricing your therapy services sustainably, this episode is for you.

Connect with me:
💬 DM me on Linkedin to share your thoughts!
👥 Apply to join my new community Therapists Who Lead via this application form