In my time doing prevention, I have spent an unreasonable number of hours thinking about why people can’t just get it! Why can’t they see that our positions on violence and oppression are rational and moral and just…right!? Well, it turns out that when it comes to social change, how we communicate an idea is often just as important as the idea itself. Today's guest, Dr. Julie Sweetland is a sociolinguist and a senior advisor at the FrameWorks Institute. She is an expert in framing research and strategy, and in this conversation, she was able to answer those questions for me and give me a clearer path forward in framing that actually works.

Since joining FrameWorks in 2012, Dr. Sweetland has designed and led reframing initiatives on climate change, education equity, childhood adversity, and more. Her skill in translating framing research into communication strategy has helped advocates, policymakers, and scientists drive change at the national, state, and grassroots levels. Since 2017, Julie has worked primarily with the public health sector, bringing the science and strategy of framing to health topics like health equity, tobacco control, maternal mortality, and childhood vaccination.

Prior to joining FrameWorks, Julie spent over a decade working in education reform as a classroom teacher, teacher educator, and advocate. At Center for Inspired Teaching, she designed an innovative teacher residency which has since trained hundreds of progressive educators who work throughout DC public schools.

Julie’s linguistic research has focused on the intersection of language and race, with a particular focus on how language can be used to disrupt racism in schools and beyond. Her research has appeared in Journal of Sociolinguistics, Educational Researcher, and she is the co-author of African American, Creole, and Other Vernacular Englishes in Education.

Dr. Sweetland is a graduate of Georgetown University and completed her MA and PhD in linguistics at Stanford University.

LINKS:
Frameworks
Compassion Fatigue
Water use in Santa Fe, NM over 20 years.

Both/And is a project of the New Mexico Coalition of Sexual Assault Programs. www.nmcsap.org
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Intro music: "Can't Get Enough Sunlight" written and recorded by Michelle Chamuel http://michellechamuel.com/
Logo: Alex Ross-Reed
Produced by: Jess Clark
Edited By: Dacia Clay at Pillow Fort Studios
https://www.pillowfortpodcasts.com