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  • Ep9: We're Building A Football Club - Want In?
    2025/04/18

    Join the Waiting List - 4-Day Football Analyst Kickstart Challenge

    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the critical role of data analysis in football, discussing its implications for recruitment and scouting.

    They explore the recruitment process within football clubs, emphasising the importance of collaboration between coaches, analysts, and scouts.

    The conversation introduces the concept of a 'War Room' simulation to help aspiring analysts understand the recruitment process better. The hosts also highlight the significance of consistency in evaluating players and building a target matrix for acquisitions.

    They conclude with an invitation to join the 4-Day Football Analyst Kickstart Challenge, aimed at providing foundational knowledge for those interested in football analytics.

    Takeaways

    • Data analysis in football is lagging behind other sports.
    • Clubs need to collaborate effectively for successful recruitment.
    • Simulating a recruitment team can enhance understanding.
    • Understanding playing styles is crucial for player evaluation.
    • Consistency in scouting is key to successful recruitment.
    • Building a target matrix helps streamline player acquisition.
    • Data should complement, not replace, subjective evaluations.
    • Proactive recruitment strategies prevent panic buys.
    • The Kickstart Challenge offers a great introduction to football analytics.
    • Learning by doing is essential in understanding recruitment processes.

    Useful Links

    Join the Waiting List - 4-Day Football Analyst Kickstart Challenge

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    37 分
  • Ep8: Does Momentum Make A Difference?
    2025/04/06

    Join the Waiting List - Free Beginners Course

    As we get towards the business end of the season we get cup finals, promotion races, play off scrambles, and relegation battles.

    Pundits, Coaches and Fans will start talking about the need to 'Get Some Momentum' moving into this critical stage of the season....

    We can probably think of a team who stormed into the play offs, made the great escape from relegation.... but does it happen as often as we think? Frankly, we wanted to see if momentum was real, or is it a myth?

    Here's an old episode where David put in the hours to find us an answer based on the available data for the EFL Championship.

    Useful Links

    Join the Waiting List - Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    45 分
  • Ep7: How Important Is Scoring The First Goal? Is It Different For Every Team?
    2025/03/28

    Join the Waiting List - Free Beginners Course

    How many times do you watch a game of football where the commentators or pundits say

    'The first goal will be vital today.'

    Yeah of course you always want to score first, because you want to score!! But does it really make a difference who scores the first goal in an EFL Championship game?

    We threw that logical hand grenade to David Bromley who set about collecting the data and changed the raw information into a format that gave us a clear insight into;

    1) Is scoring the first goal important?

    2) Is There a Difference Related To The Team Playing Style?

    3) Which Teams Struggle When Conceding The First Goal?

    4) Which Teams Are Least Affected By Going Behind?

    It was a very interesting dive into a commonly asked question and it left us in no doubt about the answer.

    Charts and Tables For Episode 29

    First Goal Playing Styles

    First Goal Teams - Scatter Plot

    Team - First Goal Table

    Useful Links

    Join the Waiting List - Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    42 分
  • Ep6: Why It's So Important To Try And Create A Process.....Not Perfection!
    2025/03/22

    Join the Waiting List - Free Beginners Course

    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the importance of transforming raw data into actionable insights in football analytics.

    They emphasise the need for storytelling through data, the significance of context in interpreting numbers, and the value of visualising data to enhance understanding. The conversation also highlights the necessity of simplifying complex information to make it accessible and actionable for coaches and recruitment personnel.

    Ultimately, the episode aims to equip listeners with the knowledge to effectively analyse player performance and make informed decisions based on data.

    Takeaways

    • Storytelling through data is essential in football analytics.
    • Data provides unassailable facts about player performance.
    • Context is crucial for interpreting numbers effectively.
    • Visual representations of data enhance understanding.
    • Simplicity in data presentation is key to engagement.
    • Actionable insights are the ultimate goal of data analysis.
    • Avoiding jargon helps communicate insights better.
    • The best analysts focus on boiling down data into insights.
    • Understanding the 'so what?' of data is vital for decision-making.
    • Data is powerful only when it is understood and actionable.

    Useful Links

    Join the Waiting List - Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    28 分
  • Ep5: Important Storytelling Stats - Turning Numbers into Narratives
    2025/03/15

    Join the Waiting List - Free Beginners Course

    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the importance of transforming raw data into actionable insights in football analytics.

    They emphasize the need for storytelling through data, the significance of context in interpreting numbers, and the value of visualizing data to enhance understanding.

    The conversation also highlights the necessity of simplifying complex information to make it accessible and actionable for coaches and recruitment personnel. Ultimately, the episode aims to equip listeners with the knowledge to effectively analyze player performance and make informed decisions based on data.

    Useful Links

    Join the Waiting List - Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

    Instagram

    Youtube Channel

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    29 分
  • Ep4: Key Passing Metrics - Passes Into the Final Third + Passes Into the Penalty Area
    2025/03/07

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    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of football analytics, focusing on the importance of understanding basic metrics and the role of passing metrics in evaluating player performance.

    They discuss the significance of quick passing and the contextual factors that influence the effectiveness of passes to the final third. The conversation emphasizes the need for analysts to have a comprehensive understanding of the game to interpret data meaningfully.

    In this conversation, Tom Butterfield and David Bromley delve into the intricacies of football analytics, focusing on player metrics, particularly passing statistics. They discuss the importance of context in evaluating player performance, emphasizing that not all passes are equal and that understanding the game dynamics is crucial for accurate analysis.

    The conversation also covers the significance of passes into the final third and penalty area, and how these metrics can inform recruitment and coaching strategies. They highlight the need for a balanced approach that combines numerical data with qualitative analysis to make informed decisions in football.

    Takeaways

    • It's important for people to understand basic metrics in football.
    • Passing metrics are crucial for evaluating player performance.
    • Quick passing can create more opportunities in the final third.
    • Context matters when analyzing passing metrics.
    • Players need to be aware of their surroundings when passing.
    • The execution of a pass is as important as the vision to see it.
    • Football analytics requires a blend of data and game knowledge.
    • Not all passes to the final third are equally dangerous.
    • Coaching philosophy influences players' passing decisions.
    • Understanding the context of passes can enhance analytical insights. Understanding player metrics requires context and nuance.
    • Passes into the final third are not all equal.
    • Coaches must consider player strengths when analyzing passes.
    • Possession modification is crucial in evaluating player performance.
    • Passes into the penalty area are a critical metric for success.
    • Top players instinctively know where to place the ball.
    • Blending metrics can provide deeper insights into player performance.
    • Recruitment should consider team context and individual metrics.
    • The eye test complements numerical analysis in player evaluation.
    • A systematic approach is essential for effective performance analysis.

    Useful Links

    Join the Waiting List - Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    39 分
  • Ep3: Progressive Passes and Progressive Runs - What Are They? How Are They Calculated?
    2025/02/28

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    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the significance of progressive passes and runs in football analytics.

    They explore how these metrics contribute to a team's ability to create scoring opportunities and destabilise defenses.

    The conversation emphasises the balance between technical skill and the willingness to take risks on the pitch, highlighting the evolving nature of football metrics and their implications for coaching and player evaluation.

    Useful Links

    Join the Waiting List - Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    32 分
  • Ep2: Expected Goals (xG) and Expected Assists (xA) - What Do They Mean? How Are They Calculated?
    2025/02/21

    Join The Waiting List For Our Free Course

    Summary

    In this conversation, David Bromley and Tom Butterfield delve into the intricacies of football analytics, focusing on the concepts of Expected Goals (XG) and Expected Assists (XA). They discuss how XG provides a metric for evaluating the quality of goal-scoring opportunities, taking into account various factors such as player position and shot quality. The conversation transitions to XA, which assesses the likelihood of a pass leading to a goal, highlighting its potential for recruitment and player evaluation. Throughout, they emphasize the importance of these metrics in understanding player performance and team dynamics. In this conversation, Tom Butterfield and David Bromley delve into the intricacies of football analytics, focusing on expected assists (XA) and their significance in evaluating player contributions. They discuss how traditional metrics can be misleading and emphasize the importance of understanding the context behind the numbers. The conversation also touches on tactical approaches in football, the role of player quality in executing passes, and the evolving nature of football analytics. They conclude by hinting at future discussions on ball progression metrics, highlighting the continuous exploration of football's analytical landscape.

    Useful Links

    Support The Show - Buy David and Tom a bag of peanut M&M's.

    Join The Waiting List For Our Free Course

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    51 分