In this episode, I get real about one of the toughest moments of my life. Over the holidays, my family faced a major crisis that derailed my plans for 2025 right out of the gate. On Christmas night, my dad stopped breathing in my arms. I’m sharing how I handled it as a son, an entrepreneur, a husband, and dad while keeping my business going. From stepping into the fire during emergencies to giving yourself permission to hit pause, I break down the strategies that helped me navigate this storm. Life doesn’t stop for entrepreneurs, but with the right mindset, you can get through anything and keep business going.

Your brand story isn’t just a nice-to-have—it's the foundation of your business. In today’s noisy marketplace, people connect with brands that share their values, their journey, and their vision for impact. Your story is what sets you apart, builds trust, and turns customers into loyal advocates who feel like they’re part of your mission, not just buyers.

In this episode of The Flipped Lifestyle Podcast, I’m breaking down how to craft a compelling brand story that makes your audience feel seen, understood, and inspired. You’ll learn:

• Why sharing your story creates a powerful bridge of trust.
• How to structure your story for maximum impact.
• Steps to turn your audience into loyal fans and partners in your journey.

If you want to stand out, grow your business, and make a real difference, this is where it starts.

🎧 Ready to take the next step? Join the Flipped Lifestyle Community at FlippedLifestyle.com and get the tools, support, and strategy you need to grow your online business. Let’s tell your story, serve your audience, and build a life-changing business together!

In this episode of The Flipped Lifestyle Podcast, I sit down with Emily Tanner, a former healthcare executive who turned her personal tragedy into a powerful online coaching community: Brave Widow. After unexpectedly losing her husband, Emily navigated the stages of widowhood and found her purpose helping others rebuild their lives.

Emily shares how she created a faith-based program that goes beyond grief recovery. She talks about the importance of offering personalized support, creating new ventures, and building meaningful connections through community.

We also dive into the marketing strategies that helped Emily grow Brave Widow, including tips for leveraging social media to attract an authentic and engaged audience. Whether you're looking for inspiration, guidance on launching your own online business, or strategies to scale your impact, this episode has something for you.

Don’t miss this conversation – it’s proof that even in life’s hardest moments, there’s a way forward, and it might just change someone else’s life too.

🎧 Ready to take action? If you’re inspired by Emily’s story and want to start or grow your own online business, head over to FlippedLifestyle.com for our free resources and community support. Don’t wait – let’s turn your idea into income today!