『The Fitcarma Podcast』のカバーアート

The Fitcarma Podcast

The Fitcarma Podcast

著者： Barry & Shay Kostabi: Brand Strategist + Experience Designer
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 The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague… If your brand blends in… If your dream clients don’t immediately see why you’re the one… We’re here to change that. Each episode will help you: • Position your studio or brand as The One • Create a brand people feel, follow, and never forget • Build loyalty through emotional, immersive class experiences • Craft marketing that actually connects (and converts) • Scale your business with clarity, alignment, and impact We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let’s raise the standard—together. エクササイズ・フィットネス フィットネス・食生活・栄養 出世 就職活動 経済学 衛生・健康的な生活
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  • FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)

    FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)
    2025/05/16
    Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn’t be allowed in Pilates class—and that instructors with a “gut” shouldn’t be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we’re still up against. And in this episode, we’re not just pushing back—we’re burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isn’t just unethical—it’s lazy, outdated, and costing you money. What we cover: Why transformation-based branding leads to low retention and high churn How extrinsic motivation backfires (and what the neuroscience says) The impact of shame-based messaging on mental health How to actually build emotional loyalty that fuels long-term growth Why purpose-driven brands scale better—and feel better This episode is part reckoning, part guidebook. We brought the science, the lived experience, and the tools to help you build a brand that doesn’t just sell workouts—but moves people. Whether you’ve already left the old model behind or are still working your way out of it—this one’s for you. If this message resonates, share it. Post it. Text it to your team. Forward it to another studio owner. This is how we shift the industry—together. SPRING INTO SUMMER AUDITS (Limited-Time Offer) Want to be sure your brand is saying what it’s supposed to—and that your class experience is reinforcing it? Brand Strategy Audit with Barry – $150 Experience Architecture Audit with Shay – $150 Bundle both for $250 We’ll review your messaging, experience delivery, and help you align your brand with what actually works—ethically, emotionally, and financially. DM us “AUDIT” on Instagram or email us at hello@fitcarma.com Citations & Research Sources McGonigal, K. (2020). The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage. https://www.penguinrandomhouse.com/books/562466/the-joy-of-movement-by-kelly-mcgonigal/ Singh, B. et al. (2023). Effect of Physical Activity on Symptoms of Depression and Anxiety in Adults: A Meta-Review of Meta-Analyses. British Journal of Sports Medicine. https://bjsm.bmj.com/content/early/2023/02/16/bjsports-2022-106195 Ducharme, J. (2022). Mental Health Benefits Are Getting Americans Back to the Gym. TIME Magazine. https://time.com/6233766/mental-health-benefits-exercise/ Inspire360 (2023). Mental Health Issues Are on the Rise: How the Fitness Industry Can Help. https://blog.inspire360.com/mental-health-and-the-fitness-industry/ Mintel (2023). Exercise Trends and Mental Wellness in the U.S. https://www.mintel.com (requires subscription access) Mindbody Wellness Index (2022–2023). Top Reasons Americans Exercise. https://www.mindbodyonline.com/business/education/blog/wellness-index Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. https://jamesclear.com/atomic-habits Harvard Business Review (Reichheld & Schefter, 2000). The Economics of E-Loyalty. https://hbr.org/2000/07/the-economics-of-e-loyalty Blink Fitness. Mood Above Muscle Campaign Case Study. https://www.blinkfitness.com/about/mood-above-muscle PubMed (Tiggemann & Zaccardo, 2015). “Fitspiration” on Social Media: Body Image Effects of Fitspo vs. Self-Compassion. https://pubmed.ncbi.nlm.nih.gov/26176993/ Two Brain Business (2019). The Real Problem With 6-Week Challenges. https://twobrainbusiness.com/the-real-problem-with-6-week-challenges/ Marshall, E. (2025). Music Is Medicine: How Rhythm Heals the Body and Moves the Soul. https://musicismedicine.co Fitcarma Brand Strategy Guide (2025). Internal brand framework. https://fitcarma.com
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    1 時間 4 分
  • FCM217: If They’re Not Showing Up, That’s On Us: Why the Real Problem Isn’t Motivation—It’s Conversion

    FCM217: If They’re Not Showing Up, That’s On Us: Why the Real Problem Isn’t Motivation—It’s Conversion
    2025/05/02

    What if your potential clients aren’t lazy, unmotivated, or inconsistent—what if your brand just isn’t making them feel like they belong?

    In this episode, we challenge one of the fitness industry’s most toxic assumptions and reveal why people aren’t saying yes to your studio (even when your workouts are amazing). We’ll share real stories, client examples, and a practical breakdown of how to build emotionally intelligent experiences that convert.

    You’ll learn:
    – Why “just show up” messaging is doing more harm than good
    – The difference between selling and converting
    – How small acts of hospitality lead to long-term loyalty
    – What your brand might be missing if your classes aren’t full

    1. Ready to attract more aligned clients and build a brand people feel connected to?
    Book a free North Star Strategy Session and let’s map it out together: https://www.fitcarma.com/northstar/

    2. Want to dig deeper into this right away?
    Get access to our free mini-training:
    “Why Your Classes Aren’t Selling Out (& What To Do About It)”
    Get it here → https://minicourse.fitcarma.com/
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    39 分
  • FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What’s Hot—and What to Do Instead

    FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What’s Hot—and What to Do Instead
    2025/04/18

    Trends aren’t growing the fitness industry—they’re just keeping it spinning.

    Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn’t moved in decades.

    In this episode, Barry and Shay unpack what they call The Trend Treadmill—the cycle of constantly chasing what’s hot in hopes of staying relevant… and why it’s not working.

    If you’re ready to stop chasing trends and start building something grounded, magnetic, and truly transformative—this one’s for you.

    Inside, we’ll cover:

    • Why trends don’t expand the market (and what actually does)

    • What your clients are really looking for when they come to class

    • How to make any format feel like the perfect vehicle for transformation

    • Why your beliefs—not your workout method—are the foundation of a powerful brand

    • What it takes to create experiences that build loyalty, retention, and real results

    If you’re ready to step off the treadmill and lead with purpose, press play.
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    50 分

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