It's rough out there - let's chat about it.


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In today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.

Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissecting the 'visibility loop' – the cycle of nurturing the same audience without ever expanding reach. As I gear up for a brief interlude from the podcast after the next episode to dive into my busy season, I make sure you're equipped with the tools to thrive. If you need somewhere to put your marketing energy, check out my game-changing website course that's ready to revolutionize your online presence.

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Website Course
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Let's start with the firsthand about the highs and lows of my studio's journey into a new market.

This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes.

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Marketing Mastermind: Starts May 7th!

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Yay for the 50th Episode!

In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients.

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Website Course- On Sale for a Limited Time!

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This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen.

Tune in!

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Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning.

As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it!

Grab the Spring Marketing Canva Template

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Client acquisition, even during the quietest seasons, is possible!

This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season.

Marketing mastermind has two spots left!
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In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight.

What a delightful client experience and a delightful marketing experience might surprise you!

IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats remain. Whether it's crafting a visual brand that echoes with your dream clients or perfecting a portfolio that speaks volumes more than any social media metric, this Mastermind could very well be your ticket to a transformational journey in the family photography marketplace.

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Mastermind- Starts March 12th!
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