In this episode, I sit down with Daniel Kitay, founder of FUNDAY Natural Sweets, to talk about his journey in creating a better-for-you candy brand that’s taking the Australian supermarket shelf by storm. From his own unhealthy relationship with sugar to taking on sugar-free lollie giants with FUNDAY, Daniel shares how he turned a passion for health and fun into a thriving business.

We dive head-first into ingredients, serving sizes, and all the stuff we're all dying to know about how a lollie can suddenly become a gut-friendly sweet. He opens up about the challenges of product development, from perfecting the taste and texture to ensuring the ingredients align with FUNDAY’s mission of being both delicious and better for you.

Beyond the product itself, Daniel talks about how he ensures he's always a step ahead with new product ideas for FUNDAY; scaling a brand in a competitive industry; the realities of manufacturing and distribution, and how he’s managed to get FUNDAY stocked in major retailers. He also shares insights on what to do when you make a business mistake, building a brand that stands out, and of course - what's next for the brand.

This is Daniel Kitay for The Founder Tapes podcast with Gal Krohn.

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Find FUNDAY Natural Sweets on Instagram, TikTok and Facebook

Shop FUNDAY Natural Sweets at your favourite supermarkets or online: https://www.fundaysweets.com/

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