The story behind the rebrand from "Pivot with Anusha Kannan" to "From Zero" - and why this one actually makes sense. I'll share the real reason I had to change the name (spoiler: it involves a lot of confusing emails), what From Zero is really about, and why I'm excited to document this entire journey with you. Plus, what's coming next as I build everything from zero and move back to India :)

Topics covered:

1. The email that made me realize I needed a rebrand
2. Why "From Zero" captures what I'm actually doing
3. What to expect from the podcast and newsletter going forward
4. Building in public: the real, unfiltered version
5. Why authenticity beats perfection every time >

Perfect for anyone tired of highlight reel content and ready for the honest truth about building something meaningful from nothing.

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Instagram

- @fromzerowithanushakannan: https://www.instagram.com/fromzerowithanushakannan/

- @anusharameshkannan: https://www.instagram.com/anusharameshkannann/

Websites

from zero: anushakanann.com/fromzerowithanushakannan

let's work on your marketing strategy: anushakannan.com/services

Newsletter: anushakannan.com/newsletter

X: https://twitter.com/anusharkannan

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

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tags: from zero podcast, building from scratch, startup journey, resilience podcast, entrepreneurship, business mindset, personal development, emotional intelligence, startup lessons, building in public, founder journey, business strategy, marketing insights, career development, self development podcast, zero to one, startup life, entrepreneur mindset, business building, resilience training, founder stories, entrepreneurship journey, startup tips, business podcast

In this episode, I'm getting real about why I choose to share my work, failures, and half-baked ideas before they're "ready."

I dive into my journey from engineering newbie to podcast host, why I started The Marketing Woman Podcast with zero credibility, and how it evolved into @The 360° Marketing Show. I talk about the brutal days when posts get 12 likes, the imposter syndrome that never really goes away, and why "ready" is just a lie we tell ourselves.

But I also share the unexpected opportunities, meaningful messages, and genuine connections that came from building transparently. Because here's the thing- most people only show you the highlight reel, but the real magic happens in the messy middle.

If you've been sitting on an idea, waiting to feel qualified, or wondering if anyone would care about your journey, this one's for you. Sometimes the best thing you can share isn't your expertise, it's your confusion, your questions, and your process of figuring it out.

The destination isn't the point. The journey is the point. And when you build in public, you get to take people along for the ride.

💌 GET MY NEWSLETTER: anushakannan.com/newsletter

👩‍💻 SOCIALS

X: https://twitter.com/anusharkannan

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Instagram: https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr

TikTok: https://www.tiktok.com/@anusharameshkannan

🌐 WEBSITE

https://www.anushakannan.com/

🎙️ The 360° Marketing Show : ⁨@The360DegreeMarketingShow⁩

If you're the one everyone turns to… this one's for you.

In this video, I open up about what it really costs to be the ever-reliable friend. From constantly showing up for others to realizing it became a performance rooted in approval, I share the identity shift no one claps for, & why learning to preserve your energy is the real growth. If you've ever felt like you're carrying everyone but yourself, this might hit home.

✨ Let me know in the comments, have you gone through this pivot too?

💌 GET MY NEWSLETTER: anushakannan.com/newsletter

👩‍💻 SOCIALS

X: https://twitter.com/anusharkannan

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Instagram: https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr

TikTok: https://www.tiktok.com/@anusharameshkannan

🌐 WEBSITE

https://www.anushakannan.com/

🎙️ The 360° Marketing Show : ⁨@The360DegreeMarketingShow⁩

VIDEO ONLY ON YOUTUBE! “Where do you see yourself in 5 years?” Yeah... I hate that question too.

In this episode , I walk you through 5 career questions that have actually helped me find clarity, when nothing else did (very recently!). These aren’t vision board prompts. They’re practical, reflective, and brutally honest :)

If you’ve ever felt lost, stuck, or just done with cookie-cutter career advice, this one’s for you.

Let’s pivot the way we think about success.

T I M E S T A M P S

02:33 – Question 1: What problems do I never get bored of solving?

04:06 – Question 2: What kind of decisions do I want to own?

05:46 – Question 3: What did I tolerate in my last role that I won’t anymore?

07:13 – Question 4: What career experiments am I willing to run next?

09:10 – Question 5: If I could rewrite everything next year, what would I do today?

11:30 – Final thoughts on evolving instead of overplanning

💌 GET MY NEWSLETTER: anushakannan.com/newsletter

👩‍💻 SOCIALS

X: https://twitter.com/anusharkannan

LinkedIn: https://www.linkedin.com/in/anusharameshkannann/

Instagram: https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr

TikTok: https://www.tiktok.com/@anusharameshkannan

🌐 WEBSITE

https://www.anushakannan.com/

🎙️ The 360° Marketing Show : @The360DegreeMarketingShow

Current sub: 82 💛

tags: career clarity, career advice, feeling stuck in career, pivot podcast, anusha kannan, pivot with anusha, solo podcast, career questions, 5 year plan, career growth, how to find career direction, career tips 2025, marketing career, podcast for career growth, podcast for self growth, finding your path, career change, young professionals, no 5 year plan, self awareness podcast

music code: 4IZOJYLXTBDL5GEN

In this episode, I break down the science and structure behind real self-reflection. Not journaling for dopamine. Not spiraling in your notes app.

We’ll talk about how your brain forms loops, why most “reflection” is just rumination, and how to build a system that helps you notice, reframe, and reroute patterns.

Whether you’re stuck in a cycle or just tired of your own BS, this is where the pivot starts! :)

💌 GET MY NEWSLETTER: anushakannan.com/newsletter

👩‍💻 SOCIALS

X: https://twitter.com/anusharkannan

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Instagram: https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr

TikTok: https://www.tiktok.com/@anusharameshkannan

🌐 WEBSITE

https://www.anushakannan.com/

🎙️ The 360° Marketing Show : ⁨@The360DegreeMarketingShow⁩

Articles you could read:

1. Raichle, M. E. (2015). “The Brain's Default Mode Network.” Annual Review of Neuroscience.- https://www.annualreviews.org/content/journals/10.1146/annurev-neuro-071013-014030

2. Barrett, L. F. (2017). How Emotions Are Made: The Secret Life of the Brain.

3. Craig, A. D. (2002). “How do you feel? Interoception: the sense of the physiological condition of the body.” Nature Reviews Neuroscience - https://doi.org/10.1038/nrn894

4. Daniel Kahneman (2011). Thinking, Fast and Slow.

→ The classic breakdown of fast (intuitive) vs slow (reflective) thinking, and how most of us stay stuck in System 1.

5. Beck, J. S. (2011). Cognitive Behavior Therapy: Basics and Beyond.→ CBT's core idea: it’s not the event, it’s the interpretation. Useful for framing how meaning impacts emotional loops.

6. Cognitive Reappraisal

Gross, J. J. (2002). “Emotion regulation: Affective, cognitive, and social consequences.” Psychophysiology. https://doi.org/10.1017/S0048577201393198

7. Donella Meadows (2008). Thinking in Systems: A Primer.

→ Excellent source for understanding patterns, feedback loops, and why repeated behavior often makes sense in context.

In this episode, I wanted to talk about something I’ve felt deeply, maybe you have too.

That feeling where the fear of failure isn’t about the outcome, it’s about what that outcome might confirm about you.

I talk about the real reason ambitious, self-aware people freeze at the edge of their potential, & why failure isn’t just about performance, but identity!

We’ll talk through brain science, emotional loops, & the quiet stories we’ve internalized about not being enough.

If you’ve ever held back, played small, or told yourself “it doesn’t count because I didn’t really try”, this one's for you.

Get my newsletter: ⁠anushakannan.com/newsletter⁠

tags: confidence, self trust, building confidence, personal growth, mindset shift, self help podcast, anusha ramesh kannan, emotional clarity, self discipline, overcoming doubt, habits and mindset, consistency, self belief, real talk, mental strength

In this episode of Pivot with Anusha Kannan, I wanted to share a few honest thoughts on what confidence actually comes from, and why it’s not about feeling ready, but building proof.

Get my newsletter: anushakannan.com/newsletter

tags: confidence, self trust, building confidence, personal growth, mindset shift, self help podcast, anusha ramesh kannan, emotional clarity, self discipline, overcoming doubt, habits and mindset, consistency, self belief, real talk, mental strength