In this episode, Chris sets the stage for an upcoming panel discussion at the Vision Source Exchange, focusing on maximizing the potential within existing patient bases. He encourages listeners to reflect on their practices, particularly regarding contact lens fitting metrics, patient engagement, and loyalty. The conversation emphasizes the importance of understanding patient needs, addressing barriers to contact lens fitting, and fostering family engagement in eye care. Chris highlights the significance of data-driven insights and intentional communication to enhance practice growth and patient retention.

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth

"In this enlightening mini-episode, Aaron catches up with Professor John Nolan, a global leader in ocular nutrition research, for a compelling conversation on John's ""Vision For Vision"" philosopathy that spans the full human lifecycle—from early fetal development to peak athletic performance and aging brain health.

Prof. Nolan shares a powerful perspective on the vital role of carotenoids and omega-3s in supporting not just vision, but cognitive development, maternal health, and long-term neuroprotection. He explains how science is evolving beyond just disease prevention, moving toward optimizing health at every stage of life.

What we discuss: • Why expecting mothers become depleted of carotenoids—and why it matters • How nutrition impacts early brain and retina development • The future of vision care: From AMD to athletes and military performance • Why the concept of “cradle to the dance floor” is the new frontier of ocular and brain health • A preview of the groundbreaking research to be presented at the Bond Conference (July 2025, Boston)

Don’t Miss! If you’re attending the Vision Source Exchange (www.vstheexchange.com), mark your calendar for Prof. Nolan’s keynote sessions—this is one of the most forward-thinking voices in ocular science today.

"

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questions@eyecode-education.com

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient experience, and practice growth.

What You’ll Learn: • Mikki’s journey from ophthalmology surgical tech to optical fashion leader • Why opticians should know the story behind the frame—and how to tell it • What bespoke acetate is and why it matters in premium eyewear (yes, even Kate Spade!) • The real role of frame reps—and how to partner better with them • How AI tools like ChatGPT can help forecast trends and understand local demographics • Using social media trends and retail experiences (TJ Maxx vs. Gucci!) to design your optical • How to elevate your team’s communication, styling, and selling confidence • Why “practice, not roleplay” can transform staff training • Tips for masterclass binge-watching that actually helps your clinic • Why it’s okay to say “we’re not for everyone”—and how to lean into your brand identity

Resources & Shoutouts: • Optical Women’s Association (OWA) • MasterClass picks: Salman Rushdie, Jocko Willink, Daniel Pink • To Sell Is Human by Daniel Pink • Extreme Ownership by Jocko Willink • Building a StoryBrand by Donald Miller • Vision Source (https://visionsource.com) FrameDream Program • HubSpot Academy (https://academy.hubspot.com/) – Free sales & marketing courses • Coursera (https://www.coursera.org) – Retail & psychology courses

Whether you’re an OD, optician, or part of the optical care team, this episode is packed with practical tips and inspiring insights on how to build a smarter, more stylish, and more strategic optical.

Contact Mikki Collins: Mikki.Collins@safilo.com"

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questions@eyecode-education.com

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision