Greta Bradman wears many “expert” hats. Psychologist, AI scientist, founder & advisor, ABC broadcaster, former no. 1 recording artist/ freelance classical singer…the list goes on. As a coach, Greta works with leaders from business, tech, sports, entertainment, and the arts to enhance performance, leadership, and well-being. Greta is especially passionate about human values and helping people make choices that feel right in the long run, even when they’re tough in the moment. In 2025, Greta released her first book, “What Matters to You: How Values Transform Your Work and Life,” a practical field guide to understanding and applying human values in everyday decision-making.

During this episode of "Experts Unleashed," Atlassian's Dom Price chats with Greta about the power of human values, how values emerge and evolve in organizations, and the future of value-based decision making in the world of AI. Greta shares the difference between growth-based values and threat-based values (something we all have), the typical value lifecycle within an organization, and why values-alignment will be the biggest struggle for AI as we use it more. Greta’s deep understanding of human values, along with her ability to simplify such a complex topic, will have you reexamining your own values before the end of the episode!

In this episode:

My User Manual Play: https://www.atlassian.com/team-playbook/plays/my-user-manual

More about Greta Bradman: https://www.gretajbradman.com/

The Westerman Jilya Institute: https://www.thejilyainstitute.com.au/

Dr. Kirstin Ferguson is a globally recognized leadership expert, ranked by Thinkers50 as one of the top 50 management thinkers in the world. With a career that began as an officer in the Royal Australian Air Force, Kirstin has gone on to become a CEO, board director, and acting chair and deputy chair of the Australian Broadcasting Corporation. Kirstin brings decades of leadership experience across a variety of sectors—public, private, military, and media—combined with deep academic expertise, including a PhD in leadership and culture. Kirstin is the author of three acclaimed books, including Blindspotting (2025), Head & Heart (2023), and Women Kind (2018), which have influenced leaders around the world.

During this episode of "Experts Unleashed," Atlassian's Dom Price chats with Kirstin about the idea of Blindspotting – the topic of Kirstin’s latest book – and how being honest, curious, and flexible can change the way we lead, work, and live. Kirstin shares how taking a “seeker” vs a “knower” perspective can enable you to find new answers to old problems, as well as create more teachable moments for the people around you. Kirstin’s straightforward approach to upgrading the way we show up as leaders is so simple, you’ll wonder why you haven’t been doing it all along!

In this episode:

My User Manual Play: https://www.atlassian.com/team-playbook/plays/my-user-manual

More about Dr. Kirstin Ferguson: https://www.kirstinferguson.com/

Lifeline: https://www.lifelinesupport.org/

A computer nerd, designer, and DJ, Cameron “Cam” Adams is the co-founder and Chief Product Officer of Canva, the game-changing online graphic design platform that’s transformed how people create and share visuals. In 2012, Cam co-founded Canva alongside Mel Perkins and Cliff Obrecht, and depending on which paper you read, the company has a current valuation of about US $50bn. As CPO, Cam steers Canva’s product vision, ensuring its tools stay fresh, innovative, and user-friendly. When he’s not changing the world of design, Cam is mixing on his turntables as a DJ, exploring his creative side through music. Cam is also dedicated to making a positive impact on the world through his work with sustainability and social initiatives, including his involvement with Wedgetail, an organization focused on conserving and restoring biodiversity through sustainable investment.

During this episode of "Experts Unleashed," Atlassian's Dom Price chats with Cam about why colliding interests can bring out innovation, how to best scale an organization (gracefully), and the responsibility leaders have to leave a positive impact on the world. They discuss how to avoid “innovation theater” by allowing people to explore their interests at work, the personal growth journey of a co-founder, and how AI can help democratize the world. The stories and practice advice Cam shares of his lived experience taking a company from zero to 5,000 people over 12 years will inspire you!

A tech leader and DEI advocate, Melanie Silva drives growth and transformation at Google Australia and New Zealand. As Managing Director and Vice President, she leads Google’s operations in the region, with a focus on helping businesses navigate and thrive in the technical world. With over 11 years at Google, Melanie has held senior roles across the Asia-Pacific region, including overseeing Go-to-Market Strategy and Operations. Prior to Google, she worked at Fairfax Digital, Citibank, AMP, and ING Direct. A passionate advocate for diversity and inclusion, Melanie chairs Google’s Diversity Council for Australia and New Zealand, helping to foster a more inclusive tech industry.

During this episode of "Experts Unleashed," Atlassian's Dom Price chats with Mel about how to not confuse your inner critic for your instincts, the impact of taking back your calendar, and why being busy isn’t the same as being productive. Mel shares her hack of introducing a “Thinking Day” every six weeks to help her tackle important issues and “reclaim the membrane” as she puts it, as well as introduces Dom to how she likes to network with her Aussie Legends Curiosity Tour. Mel’s practical tips will leave you Googling for more!

A prominent thought leader, author, and influencer in the fields of digital transformation and tech, Tom Goodwin helps organizations reshape how they work. The founder of AWHIN, Inc. (All We Have Is Now), Tom consults with the Fortune 500 to help them unleash the power of new technology, focusing on making more customer-centric products and services. In addition to his consulting, Tom is the author of the book Digital Darwinism, a featured writer for publications like The New York Times and The Economist, and is host of the original Euronews TV series “The Edge.” Oh, and did we mention that Tom has over 700,000 followers on LinkedIn and has been named the #1 Voice in Marketing? Needless to say, Tom’s influence spans the world.

During this episode of "Experts Unleashed," Atlassian's Dom Price chats with Tom about how tech is not changing the world as much as we think, the lifecycle of technology disruption, and why we need to rethink our approach to AI. They discuss the lack of disruption stories today (think of Netflix and Blockbuster), the power of carving out time to become more innovative, and ways to become more comfortable with AI. Tom’s down-to-earth approach to tech disruption and how we can apply it is refreshing in a tech-obsessed world.

*** The first episode of Experts Unleashed featured the legendary coach, Ben Crowe, and was originally released as a cut-down version to reduce the overall length. Well, we’ve changed our minds and are re-releasing the episode UNCUT! Watch the full Ben Crowe episode (bloopers…retakes…everything!) in this special edition of Experts Unleashed. ***

When the world's elite sports teams, performers, or execs need to optimize their performance, they turn to Ben Crowe. He's worked with No.1 tennis champion Ash Barty, Olympic Gold medalists, champion surfers, record-breaking race car drivers, and organizations like Nike. Ben uses a combination of research, psychology, anthropology, curiosity, and his own lived experience as a dad, husband, and son, to help people fulfill their potential.

In this episode of "Experts Unleashed," Atlassian's Dom Price chats with Ben about his history, story, childhood, and how that has shaped his values in how he operates today. They discuss elite performance and the relationship between sports teams and business teams, and they dig into the nuances of Ben's "Human being vs. human doing" framework, and the ways we can tap into our mindset to find incremental improvements in how we see and relate to the world.

To wrap up an incredible first season of "Experts Unleashed," Atlassian's Dom Price chats with the shows producer/director and Atlassian Modern Work Coach, Mark Cruth, about their favorite moments from season one. Dom and Mark take turns reflecting on the biggest themes of the season and share some of the most meaningful (and funny) moments from across the different episodes. Walking down memory lane never felt so festive!

In the spirit of tradition, they also discuss the "My User Manual" Play from Atlassian's Team Playbook. It's an exercise designed to help leaders share with their teams and teammates HOW they work. Think of it like this: when you buy a TV, it comes with a User Manual. But when you hire a human, there's no such helpful guidance. Mark takes us through her User Manual and shares why understanding what brings you back to center, especially during the holiday season, is so important.

From her many years working with companies that range from very large global tech companies to small very small innovative start-ups, Patty saw firsthand how companies can become slow and complacent, and employees become cynics and whiners. She spent 14 years at Netflix experimenting with new ways to work and making the Netflix culture deck become a reality for the people who work there. From abolishing performance reviews to challenging the need for policies, Patty believes people come to work as fully formed adults with a desire to make an impact and be proud of what they do and she’s on a mission to spread the word that we can do this differently.

In episode nine of "Experts Unleashed," Atlassian's Dom Price chats with Patty about unlocking performance, hiring the right skills, and the gift of feedback. They discuss why there are no “best practices” in performance management (and never were!), how “nice” feedback isn’t very nice, and why we need to be more intentional than ever before with meetings. Patty is a natural storyteller and spends the episode sharing all of her amazing stories with Dom!