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EveryDayExpert Insights

EveryDayExpert Insights

著者: Sandra Acham Founder Ulumous LLC
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Sandra Acham, Founder of Ulumous LLC, hosts EveryDayExpert Insights. Each episode features down to earth professionals sharing their experiences using brand marketing to stand out. Whether you're launching a business, rebooting your company, or simply want insider wisdom from people who’ve been in your shoes, this podcast shares practical insights you can put to work.

© 2025 EveryDayExpert Insights
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  • How Small Businesses Can Embrace AI Without Losing Their Creative Spark with Colin Poon Tip
    2025/06/16

    Ever felt overwhelmed by the complexities of IT in your business? In this episode, we’re getting a behind-the-scenes look at what the IT department actually does (and doesn’t do) for small to medium-sized businesses with my guest, Colin Poon Tip.

    Listen in as Colin explains how IT can support your business goals, not simply sell you on the latest tech. Forward-thinking business owners incorporate IT into their business strategy to help plan for the future.

    As a global IT consultant, Colin helps companies with networking infrastructure. He serves high-profile clients, including a prominent restaurant chain. I know you’ll appreciate his fresh take on IT, his candid view on AI, and an uncommon side of most IT professionals, his love of cooking for creativity.


    Important Sections of the Conversation:

    • (0:30) Meet the Guest: Colin Poon Tip
    • (3:06) Debunking the Myth That IT Is a Non-Revenue-Generating Department
    • (5:21) Should Small Businesses Use AI?
    • (16:03) Why You Should Integrate IT Into Your Business Strategy
    • (21:02) IT Isn’t About Tech, It’s About Support
    • (24:55) The Link Between IT and Creativity


    Resources Mentioned:

    • Deep Seek
    • The Dunning-Kruger Effect
    • Connect with Colin
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    30 分
  • No More Guesswork: The Proven Path to Leads and Conversions
    2025/05/12

    Bonnie Singleton, Founder of Pollinate Marketing shares how to stop guessing how to generate leads and turn data into dollars.

    While most marketing agencies zone in on the latest trends and platforms, her company focuses on helping businesses get more from what's already working. She's enabled clients to double their monthly leads, drastically cut marketing costs, and increase conversion rates from 2% to 6% by targeting the right audience more effectively.

    Listen in to hear more!

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    15 分
  • Taking the Guesswork out of Money Matters, Because I'm a Mom Too
    2025/05/01

    Helping homeowners and investors take control of their financial future is the focus that drives Katlyn Alegria every day. She knows firsthand that financial security isn’t just about numbers, it’s about the confidence that comes from being informed to make wise choices now and for years ahead.

    We sat down and talked about money matters, travel, cooking, and the connection of bringing people together to support each other.

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    24 分

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