Ready to break through the ceiling and scale your business from seven figures to eight? In this powerful episode of the #Add A Zero Podcast, host Jay Allen—founder of My True North, the UK’s leading ethical business consultancy—dives deep into the real challenges and opportunities of innovation for multimillion-pound business owners.Jay reveals the two classic traps that high-revenue businesses face when striving for that next level: clinging to “the way we’ve always done it” and getting lost in a never-ending cycle of innovation without genuine traction. With stories, actionable insights, and wisdom from blue ocean strategy and change management, Jay unpacks how to keep your business relevant, avoid costly mistakes, and truly own your market niche.You’ll learn:Why your current success could be holding you back from bigger opportunitiesHow businesses thrived or failed during the 2020 lockdown by innovating (or not!)The crucial importance of staying relevant to your ideal target clientJay’s four-step Blue Ocean Strategy to escape price wars and become a “Category of One”When and how to diversify, what to stop doing, and how to serve your best-fit customers even betterWhether you’re aiming to scale your business sustainably, retain loyal customers, or position your brand as a market leader, this episode is packed with practical advice and provocative thinking to drive you forward.Don’t miss out—listen now, subscribe for more no-nonsense business growth strategies, and start innovating your way to the next level!Keywords: business growth, innovation, 7 figure business, 8 figure business, relevance, market positioning, blue ocean strategy, business podcast, business advice, scaling business, My True North, Jay Allen, #ADDAZERO, ethical business, sustainable growth, UK business, entrepreneurial podcastHit subscribe to empower your journey toward ethical, profitable, and impactful business growth!#BusinessGrowth#ScaleYourBusiness#EightFigureJourney#BlueOceanStrategy#DisruptiveThinking#BusinessInnovation#SustainableGrowth#StayRelevant#BusinessEvolution#ChangeManagement#EntrepreneurMindset#EthicalBusiness#CategoryOfOne#BusinessStrategy#LeadershipMatters#SmarterScaling#CustomerCentric#BusinessPodcast