In this episode, the hosts discuss automation with Rock Hunt.

In this episode, the hosts, Nakiea and Keysha, discuss automation with Rock Hunt — a former General Manager turned entrepreneur and marketing coach. Rock specializes in email, SMS, and chatbot marketing and has been in business for over 3 years. He is passionate about helping entrepreneurs strengthen their audience connections and establish a strong foundation for their businesses.

Tune in now! You'll get some great tips on automating your business so you can focus on the important things while letting the software do what it can do best.

Conversation Highlights:

[00:00] - Welcome notes and Rock's intro

[02:08] - Software recommendations for service-based businesses

[03:31] - Consequences of lack of systems on business

[04:51] - How should new entrepreneurs approach automation

[07:21] - Why big brands are turning to micro-influencers instead of big influencers

[08:18] - Running a business while balancing self-care and family responsibilities

[10:06] - Distinction between working in and on your business

[11:59] - How to get started with Chatbot automation

[14:01] - What to do after establishing an email list

[16:32] - Engaging the audience through email without overwhelming them

[18:50] - Using social media to examine competition to improve one's business.

SOFTWARES MENTIONED:

• ClickFunnels for customer relationship management
• GetResponse for your email marketing

NOTABLE QUOTES:

[05:52] - "As business owners, you only own two things. You own your intellectual property, and then you own their customer contact list. Those are the basis of your business." – Rock.

[07:00] - "The social media thing, it's not like it's important, but a lot of times we use that as the foundation of our business versus being its intended use as a traffic source… It's a source of traffic, not a foundational place to build your business." - Rock.

[08:45] - "If you wanna be profitable in business, you have to make the right sacrifices." - Rock.

[18:41] - "Stay ready so you don't have to get ready." - Nakiea 

RESOURCES:

Rock's Instagram:  @rockurbusiness 

Podcast Instagram: @21minutesorless 

Nakiea’s Instagram: @missbutterfly21 

Keysha's Instagram: @keyshamilana 

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