『Episode 774 | How a Non-Technical Founder Bootstrapped to Millions in Revenue』のカバーアート

Episode 774 | How a Non-Technical Founder Bootstrapped to Millions in Revenue

Episode 774 | How a Non-Technical Founder Bootstrapped to Millions in Revenue

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In this episode, Rob Walling sits down with Noah Tucker, the non-technical founder behind Social Snowball, an affiliate marketing SaaS built for Shopify. Noah bootstrapped the company to $5M+ in ARR, navigating technical roadblocks, team-building hurdles, and a crumbling codebase, while leveraging bold growth tactics like influencer partnerships to scale fast.

Topics we cover:
  • (3:26) – Spotting the gap in affiliate tools for creators
  • (7:09) – The agency MVP failure and early dev misfires
  • (11:15) – Losing a CTO to priesthood
  • (16:33) – How influencer partnerships fueled fast early growth
  • (30:12) – Hiring a world-class CTO and engineering team
Links from the Show:
  • Discretion Capital
  • MicroConf Remote | May 21, 2025
  • TinySeed
  • Noah Tucker | LinkedIn
  • Noah Tucker (@noatuck) | X

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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